Creating a Scalable Review Organization
Reviewed.com > Blog > Creating a Scalable Review Organization
At NAB I was having a conversation with someone who I'd worked with a few years back when I was editor-in-chief of CamorderInfo.com. I told them now that I'm CEO of Reviewed.com I don't involve myself directly with editorial. They asked what I spend my time doing. My answer was that my biggest task is creating a scalable reviewing operation. This will be a short post, because I think many of the things that we're implementing to create a scalable review operation are trade secrets. However, I do think it's important to highlight how this is the major area of my focus.
To this point, I think we've been one of the most successful niche independent technology review sites in regards to scaling beyond our original property. We now have five publications that have grown out of CamcorderInfo.com, and if you read all of them you will see the broad standards that make a publication a Reviewed.com publication. However, we have a lot more work to do and a lot more improvement. In fact, I believe our greatest challenge as an organization is further refining the Reviewed.com operational model of nice publications and review process to ensure greater success of our future publications.
I think a lot of editorial companies have ultimately failed when they've tried to scale, especially in the review space. They've compromised quality, they've compromised on their core promises to their readers, they've compromised in comprehensiveness, and frankly just aren't producing the best reviews they can. A lot of them have become way to heavy - creating inefficient review operations that are ultimately bad businesses that don't serve their readers. Learning from our past mistakes, and the mistakes of others, to create a great review company that can scale is what I do as CEO.
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