Reviewed.com Partnership with the Washington Post
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I'm pleased to be announcing Reviewed.com's first syndication partnership today with the Washington Post Company. Reviewed.com is providing WashingtonPost.com with our shorter reviews in their technology section which are based on the same in-depth lab testing and analysis that we do on our long comprehensive reviews, but are a quicker read. We've been publishing these reviews on EasyCamcorders.com and EasyDigitalCameras.com for many years and now they have transitioned over to Reviewed.com along with similar reviews on digital cameras, cell phones and printers. You can read the press release here.
We're really honored to be working with such a prestigious and quality news organization that has a deep history of some of the best journalism in the world. At Reviewed.com, standards of ethical journalism and unbiased reviewing are the core guiding principles of our organization. When I started talking to the people at Washington Post the fact that we had such strict ethics policies and standards of unbiased reviewing that were in sync with theirs was the driving principle behind the deal.
In every review we're providing links to our in-depth reviews on the niche sites. If you're reading a review of a digital SLR, you'll have a quick link to DigitalCameraInfo.com's review of that Digital SLR. We've also simplified the rubric on WashingtonPost.com and on Reviewed.com to just a simple numeric ranking of the products. It's important to note that the ranking is the same as you'd see on the niche site, it just uses 1,2,3... instead of an infinite score point system. We did this because we felt everyone didn't have to or want to see the complex math and "algorithm" that we use to rank products. It's like the rankings you see on a Google search result page. There is some heavy number crunching going on in the background, but all you see are ranked products. I think for casual users it's much easier to use.
Anyone who knows me personally or professionally knows my passion for the news business, and the newspaper business in particular. In fact, I think my interest in journalism was started when I read All the President's Men around age 11. After visiting them in DC multiple times, what was even more amazing to me about the Washington Post, was the humility, professionalism and kindness of the people in the organization. The staff at the Post that I worked with lets the quality of the information they publish stand for itself. I think that's an organizational strength of Reviewed.com's as well.
It's a very exciting day for Reviewed.com, and this is hopefully the first of many big announcements you will see in the coming year!
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