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When is a product announcement not just a product announcement? When it's any of this craziness.
Trade show floors can be exhausting marathons of walking, meetings, and really bad food. But they can also be weird, fun places full of tantalizing nonsense, which is sometimes just what you want. Some booths go all out to get your attention, full of eye-catching candy tangentially (if that) related to their products. While our first priority is always going after the timeliest products and news at a show like IFA, we thought we'd take a moment to honor the wackier aspects of what we witnessed in Berlin.