The Best Toilet Paper of 2024

Boasting 300 triple-ply sheets per roll, Reel delivers septic-safe bamboo toilet paper (and even paper towels) straight to your home. While rolls come individually wrapped, the amount of packaging they use is still far less than other brands, and it’s recyclable.

What we liked most about Reel, besides their transparency, is that the textured 4-inch by 4-inch tissue squares are soft enough to be comfortable on sensitive areas but remain tough sufficiently so that you don’t end up wiping with your hand. Reel neither tore nor pilled during testing and took only 18 seconds to dissolve.

As silly as it might sound, we also liked Reel's look over other bamboo toilet paper options because it looks like “normal” toilet paper whereas other undyed options have dull brown tones that look like they belong in a camp house bathroom. The individually wrapped rolls are wrapped in chic, recycled packaging that doesn’t look bad in a toilet paper holder. If you're working towards a more sustainable household but still value your aesthetics, Reel is a great option for bamboo toilet paper.

This single-ply roll of toilet paper is our second favorite of all the products we tested. From a texture standpoint, the roll is extremely comfortable to use. It's also surprisingly thick and sturdy, considering it’s a single-ply paper. When we ran a square of it against coarse surfaces, it tore apart more significantly than our top pick. Still, you can't go wrong with the Cottonelle Ultra CleanCare, which was close to winning the best overall spot.

This product was another favorite, thanks to its comfortable texture and strength. This paper was as reliable as our top picks and almost as comfortable during regular daily use. When we rubbed a square of it against some coarse surfaces, it left a fraction of piling, but not much. Ultimately, this toilet paper was both strong and soft, but it wasn’t quite as comfortable to use repeatedly as the Charmin Ultra Soft.

Charmin’s alternate flagship product to our top pick, Ultra Soft, is exactly what it sounds like—ultra strong. This paper is the sturdiest of any product we tested. It's also pretty comfortable, though not as comfortable as the Ultra Soft. When rubbed against coarse surfaces, the Ultra Strong left virtually no residue, further backing its Ultra Strong label. All in all, this is a great product that prioritizes durability and strength over softness. If a sturdy paper is more important to you than one that's soft and pillowy, this is the product you’ll want to use.

The Quilted Northern is the only traditional triple-ply toilet paper we tested, and it really is ultra-plush. However, the paper didn’t stay intact on the durability side or the top Charmin options. Although it held together well on the coarse surface, it didn’t hold up perfectly on the everyday tests. It also took a minute and forty seconds to dissolve in water, making it the second longest dissolving product in our list behind Charmin Essentials.

Regardless, this was a fantastic roll of toilet paper and was ultimately one of the most comfortable rolls we tested. If you’re looking for a luxuriously comfortable roll and don’t want to go the Charmin route, we definitely recommend you try Quilted Northern Ultra Plush.

This two-ply toilet paper promises to fully remove residue with its rippled texture, but unfortunately, we didn’t find that to be the case. In our everyday testing, this Cottonelle roll was soft and nice to use, but in our objective testing, this paper tore slightly and left some residue. However, Cottonelle is friendly on septic systems and made of responsibly forested fibers.

Although it’s double-ply, we found the Angel Soft to be somewhat thin, making it less durable than the competition. In our subjective testing, we also found Angel Soft to be less comfortable after lengthy usage than some of our top brands. It didn't hold up for long when wet, either, dissolving in just over 30 seconds. Still, it didn’t stack up to the competition, but it’s not a bad toilet paper roll. You could do worse.

Target’s Up & Up Soft & Strong toilet paper was the weakest of all the store brands we compared. It tore slightly on the coarse surfaces but still got the job done. The roll was fairly comfortable in our personal testing but not as durable as we'd like. If you’re a Target loyalist looking to save a few bucks, the Up & Up brand is worth trying. If not, this store brand isn’t worth going out of your way for.