10 beauty products I swear by for under $25 at Sephora

Nary a sample-sized product in sight

Credit: Sephora / Reviewed
Our editors review and recommend products to help you buy the stuff you need. If you make a purchase by clicking one of our links, we may earn a small share of the revenue. Our picks and opinions are independent from any business incentives.

If you’ve ever accidentally spent your paycheck during a casual Sephora run, you’re in good (if not broke) company. It’s way too easy to go off the rails at our favorite cosmetics superstore. But you don’t always get what you pay for: Sometimes, you can find incredible beauty products at a reasonable price to make your face and wallet happy.

That’s definitely the case for these 10 products: They’re cult favorites, best-sellers, and some of my personal must-haves in my own beauty arsenal. Best of all: They won’t break the bank.

1. A cult-favorite mascara that deserves its praise

The best inexpensive products from Sephora
Credit: Sephora

In my opinion, this is the best mascara on the market. The brush's design is unparalleled: The plastic bristles are staggered to grab each lash, and the buildable formula boosts length and volume like crazy. The best part is the spikey, domed tip that gets into tight corners to tend to even your tiniest lashes. The formula is the perfect consistency for huge, doe-like lashes—It dries reasonably quickly, it doesn’t ever flake or run, and it lasts forever.

Get Benefit They’re Real! Lengthening & Volumizing Mascara for $24

2. A monthly subscription box that really delivers

The best inexpensive products from Sephora
Credit: Reviewed / Jackson Ruckar

We recently sifted through all of the beauty subscription boxes on the market, and our favorite by a long shot was Play! by Sephora. Each box is filled with high-quality samples of Sephora's cult-favorite brands that match your specific preferences and regime. It’s reliably delivered to your doorstep each month at a great price.

Get Sephora Play! Subscription box for $10

3. Liquid liner that stays in place—even if you sleep in it

The best inexpensive products from Sephora
Credit: Sephora

Liquid liner is more intimidating than Everest for some, but the thin, marker-like tip on this best-selling Stila pen is easy to use—even for the beauty novice. It comes in 12 colors, is easy to control, dries quickly, and stays in place until you take it off. I’ve been using it for years and I’ve never had a smudge or run, even when my eyes tear (or if I fall asleep in it).

Get Stila Stay All Day Liquid Eyeliner for $22

4. Dry shampoo that actually leaves hair feeling clean

The best inexpensive products from Sephora
Credit: Sephora

While dry shampoo has a tendency to dull your hair and leave it feeling chalky, weighed down, and overall gross, this Moroccanoil dry shampoo is the only exception I've ever found. It is made with ultra-fine rice starch that actually makes oily hair feel clean, shiny, and smooth, and has a delicious, subtly vanilla scent.

Yes, it's $1 over budget, but its performance leaves me justifying the price every single time I rebuy, and the darker formula keeps my dark hair from looking dusty.

Get Moroccanoil Dry Shampoo for $26 at Sephora

5. Brightening concealer to combat even the darkest circles

The best inexpensive products from Sephora
Credit: Sephora

Gals with dark circles know the struggle of finding a natural-looking concealer that's also pigmented enough to camouflage tired eyes. I spent years bopping between brands and formulas, but this is the first product that I repeatedly purchased.

This concealer is cost-efficient but has the staying power of a pricier brand. The formula is just slightly luminous to reflect light and brighten, and it’s loaded with nourishing hyaluronic acid to hydrate your delicate under eyes.

Get Sephora's Smoothing & Brightening Concealer for $17

6. A universally flattering contour palette

The best inexpensive products from Sephora
Credit: Sephora

This is the only palette you need to achieve a gorgeous contour. Each of its three pigments are designed to flatter all skin tones. Better yet, they mimic real shadow and reflection for super natural-looking results. The dark contour shade is matte for believable sculpting, and the two highlighters offer varying, buildable shimmer and light-reflecting sheen.

Get Tarte Tarteist PRO Highlight & Contour for $22

7. An ultra-thin eyebrow pencil for natural-looking, full brows

The best inexpensive products from Sephora
Credit: Sephora

Say what you will about the Kardashians, but across the board, they have incredible brows. That’s thanks, in part, to this product. I love it for its super-fine tip: It produces tiny, hair-like lines so that eyebrows don’t look overly-filled in or manicured. It’s perfect for bare (or over-tweezed) spots, and has a no-smudge formula.

Get Anastasia Beverly Hills Brow Wiz for $21

8. The best liquid lipstick we’ve ever tried

The best inexpensive products from Sephora
Credit: Reviewed / Jackson Ruckar

When we tested top-rated matte liquid lipsticks at all price points, Anastasia’s ultra-saturated formula blew the competition away. The non-drying lipstick is buttery smooth, sets quickly, and requires only one coat for full coverage. I actually wore it on a day I forgot I had a dentist appointment, and she said through her mask, unprovoked, “good call on this lipstick—it has not budged.”

Get Anastasia Beverly Hills Liquid Lipstick for $20

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Related

The Best Liquid Lipsticks of 2018

9. A finishing spray that keeps your makeup in place for 16 hours

The best inexpensive products from Sephora
Credit: Sephora

On long days and nights out, this cult-favorite setting spray should always be your last step. The microfine mist locks all makeup into place with serious staying power. Its patented Temperature Control Technology actually lowers the temperature of your makeup to keep it in place no matter how hot, humid, wet, or windy it gets.

Get Urban Decay All Nighter setting spray for $15

10. A best-selling eyeshadow palette with 9(!) colors

The best inexpensive products from Sephora
Credit: Sephora

Yes, it’s $2 over budget but you will not find a better eyeshadow palette at a more reasonable price than this much-loved Huda set. There are four palette options, and each is packed with a selection of nine high-pigmented mattes and blendable shimmers. There's a good reason they were one of Sephora's best-selling products of 2017.

Get Huda Beauty’s Obsessions Eyeshadow Palette for $27

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Our editors review and recommend products to help you buy the stuff you need. If you make a purchase by clicking one of our links, we may earn a small share of the revenue. Our picks and opinions are independent from any business incentives.

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Our editors review and recommend products to help you buy the stuff you need. If you make a purchase by clicking one of our links, we may earn a small share of the revenue. Our picks and opinions are independent from any business incentives.
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