Dyson's high-tech Supersonic hair dryer makes its American debut

It's the company first foray into the beauty space.

Credit: Dyson
Our editors review and recommend products to help you buy the stuff you need. If you make a purchase by clicking one of our links, we may earn a small share of the revenue. Our picks and opinions are independent from any business incentives.

Dyson, known for its focus on vacuums and powerful suction, is now using its tech in reverse to create an entirely new product—a hair dryer.

Called the Dyson Supersonic, it’s the British company’s first foray into the world of beauty products. Dyson announced the product back in April, but it made its American debut Wednesday night in New York City.

Dyson 360 eye hero 2

Related

Dyson 360 Eye Robot Vacuum Cleaner Review

The Supersonic’s New York debut is “coincidentally” occurring during New York Fashion Week. And while it’s not an official NYFW event, I can’t help but think it says something about Dyson’s hopes for the product.

In typical Dyson fashion, the Supersonic looks unlike conventional hair dryers and more like a strange device straight from the future. You can actually see right through the hair dryer, which sends heated air through a ring into your wet hair.

The Supersonic costs $400 and is available now at Sephora. We’ll be back with a hands-on (and hair-on) look at the Supersonic, so stay tuned to Reviewed.com.

Related Video

Credit: Mike Roorda and Jeremy Stamas

Our editors review and recommend products to help you buy the stuff you need. If you make a purchase by clicking one of our links, we may earn a small share of the revenue. Our picks and opinions are independent from any business incentives.

What's Your Take?

All Comments
Our editors review and recommend products to help you buy the stuff you need. If you make a purchase by clicking one of our links, we may earn a small share of the revenue. Our picks and opinions are independent from any business incentives.
Advertisement - Continue Reading Below
Advertisement - Continue Reading Below