8 trendy home décor brands you didn’t know were on Amazon
Amazon is a surprising treasure trove for designer décor
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As a décor writer, it’s only natural that I’m constantly searching and scouring online shopping destinations for inspiration. There are numerous sites to score amazing finds—Etsy, Anthropologie, and West Elm to name a few—but there’s another unexpected place where I discover cult décor goodies on a regular basis.
It’s Amazon.com, of course! In addition to the impressive in-house brands Amazon started in 2017 (Rivet and Stone & Beam), you’ll find both traditional and hip lines alike, ranging from the classic Ethan Allen to rising companies like Umbra.
Although you can purchase a wider array of décor brands from third-party sources, this runs the risk of buying knock-offs or paying a high price. But many items from the following brands are sold directly through the company or are shipped and sold by Amazon.
Insider tip: When searching, be sure to check the box for the brand name on the left-hand side, then check the box “Amazon.com” under “Seller” if you prefer not to order from a third-party seller. This can help to guarantee authenticity.
Whether you’re in the market for large-scale pieces like a sofa or desk, or if you’re just searching for a small, stylish object to display, look no further than these nine brands.
Safavieh rugs, famous for being high-quality at reasonable prices, have a loyal following. The brand, which also sells furniture, bedding, and lamps, started as a family business over 30 years ago, yet it still creates pieces in on-point patterns and materials, bringing a current feel to any room.
2. Ethan Allen
On Amazon, Ethan Allen has its own micro-shop of sorts. Filled with lifestyle images of items arranged artfully, browsing their products is as fun as flipping through the catalog or even meandering around the store. The brand has been a décor staple since 1932, and for good reason. Ethan Allen furniture, tables, beds, and more carry a particular magic that instantly elevates a space.
3. Calvin Klein
Calvin Klein makes a lot more than perfumes and clothing. They also purvey a wide range of home goods, including bedding, towels, and decorative pillows. Many of these items can be found on Amazon, geared toward those looking for subtle décor accents.
4. Jonathan Adler
Designer Jonathan Adler has a sizeable flock of adoring fans who love his colorful, quirky, push-the-envelope items for the home. He never seems to stop churning out brilliant ideas, and the brand is available at numerous big-box retailers—his Happy Chic line can be found at Target and JC Penney—and now it can be discovered on Amazon, too. Don’t miss the cheeky salt and pepper shakers, distinctive vases, and charming bookends.
Doesn’t it seem as if anything that’s fresh and innovative comes from Scandinavia? The brand Marimekko is proof of this. They’ve been creating iconic flowery, graphic patterns since the 1960s, and now you can get a piece of the fashionable brand on Amazon. We love their comforters that are sure to add a joyful pop to a bedroom.
6. Elle Decor
Elle Decor is one of my favorite magazines to peruse for inspiration, and their décor line is no different. There’s a large offering of the line’s products on Amazon, catering to most anything you’re on the hunt for—desk chairs? Headboards? Consoles? They’re all there, along with myriad other pieces to brighten up your home.
Sleek and streamlined, Umbra’s pieces are designed with no-fuss homeowners in mind. Founded in Toronto in 1979, you’d think the company was just started yesterday. The pieces are perfectly on-trend, and you’ll find plenty of them on Amazon—inventive picture frames, imaginative jewelry trays, and other creative items meant to be used on a daily basis.
Kardiel pieces would be ideal for anyone who enjoyed Mad Men. The designs crafted by this company prove that the mid-century aesthetic is alive and well. Everything from coffee tables, sectionals and chairs to space-age clocks serve as guaranteed conversation pieces, and your guests just might be shocked to learn that you purchased them from none other than Amazon.com.
Prices are accurate at the time of publication, but may change over time.