The 10 best places to buy maternity clothes online
Where to shop for a pregnancy wardrobe that's both fashionable and functional.
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When you're pregnant, it can be magical to feel the kicks and flutters of a life growing inside you. Less magical: when your baby bump starts to show and suddenly your pants are squeezing you out like a can of popped biscuits. As a woman entering her second trimester, I know the feeling all too well and just how frustrating the simple act of getting dressed every morning can be.
You may not want to invest in a whole new wardrobe for such a short time period, but trust me, you'll want to be as comfortable as possible while your body changes over the nine months of pregnancy (and beyond). Below are 10 of the top places to shop for maternity clothing online for when your favorite pair of jeans no longer fit.
1. Target for the basics
Whether you're looking for a pretty baby shower dress, a flirty date-night outfit, or loungewear that won't suffocate your stomach, you'll find it all—and more—at Target. The mega-retailer is a haven of maternity basics like tanks, tees, jeans, and leggings, but also offers plenty of dressier pieces at affordable prices.
2. Nordstrom for when you want to dress up
Nordstrom's maternity department is full of loungewear, nursing tops, activewear, swimsuits, and more from top brands like Madewell, Beyond Yoga, and Topshop. The retailer also has entire sections devoted to postpartum clothes and accessories, like nursing pillows and post-pregnancy belly wraps, and pregnancy skincare. Bonus: For anyone who doesn't feel comfortable shopping in person yet or who simply prefers staying home, Nordstrom offers free shipping on all orders along with free returns by mail.
3. PinkBlush Maternity for Instagram-worthy pieces
For maternity clothes that are straight off your favorite influencer's page, PinkBlush is the spot. The online boutique has an outfit for any and every occasion to keep you feeling good in your body throughout your entire pregnancy. Along with regular maternity sizes, PinkBlush also has petite-friendly, tall-friendly, and plus sizes. One of my favorite things on its website is the scrolling feed of Instagram photos at the bottom where you can see how other women have styled their purchases.
4. Old Navy for when comfort is a priority
Old Navy has long been a go-to for clothing that's both comfy and cute, and the retailer's maternity clothing is no exception. The made-for-mom clothes have convenient features like stretchy fabrics that accommodate your expanding belly, adjustable tie waists, and built-in nursing bras. Not only can you shop by product style, you can also even shop by trimester to browse options based on the size of your bump.
5. Amazon for bras and underwear
I can personally vouch for Amazon as the best place to get maternity intimates. There are thousands of options and, if you're a Prime member, you can get free next-day shipping. You can find multi-packs of bras, underwear, and more at budget-friendly prices, which comes in handy when your body is constantly changing and you don't want to spend a lot on something just to find it doesn't fit a week later. Some of the top picks on Amazon include these under-the-bump maternity panties that have more than 16,000 reviews and this five-pack of maternity nursing bras that people rave are some of the softest and most supportive ones they've found.
6. J.Crew for preppier classics
Good news for J.Crew shoppers: You don't have to stop shopping at your favorite store during your pregnancy. The retailer always has an assortment of "maternity-friendly" pieces, like its best-selling sweaters and tees, that can stretch and fit a pregnant body. Right now, J.Crew also has a collaboration with Hatch. Hatch is a higher-end maternity brand known for its stylish, quality clothing and its line with J.Crew includes must-have basics like T-shirt dresses, leggings, pajamas, and jumpsuits.
7. Skims for lounging
We're big fans of Kim Kardashians' Skims at Reviewed. The trendy shapewear brand also has maternity clothing, from robes to joggers to tanks. The pants are highly rated for their stretchiness and comfortable under-belly waistband and the tank tops and bralettes have enough elasticity to allow for size fluctuation as your pregnancy progresses.
"The best bra for pregnancy," one reviewer raved of the Skims intimates. "I’m 27 weeks in and I have outgrown my old bras. I invested in a few of these because I know they will grow with me and can be used after pregnancy. I love that the straps stay in place and I don’t have to constantly keep picking them up."
8. A Pea in the Pod for celebrity-approved clothes
If you've seen the hashtag #40WeeksofChic floating around Instagram, you're likely already familiar with A Pea in the Pod, which celebrities like Emily Ratajkowski have been spotted wearing. With a modern mom aesthetic, the online maternity boutique carries big-name designers like 7 For All Mankind, BCBG, and Citizens of Humanity. It also has a subscription service with which you can rent three pieces at a time and swap them out as often as you'd like for new ones throughout your pregnancy.
9. Blanqi Maternity for leggings
As a mama-to-be, I have been seeing ads for Blanqi leggings everywhere. Made of breathable cotton, the leggings come in under-the-belly and over-the-belly styles and shoppers praise them for how supportive and comfortable they are for both lounging and exercising. The brand also has a plethora of other pieces, like belly-support shapewear, bike shorts, and dresses for pregnant women and new moms alike.
10. Kohl's for everything else
Denim, loungewear, dresses, workout clothes—Kohl's is a great place to shop if you're a mama-to-be. You can sort your results by price, style, and even belly fit (full belly, mid-belly, or under-belly). The retailer also offers a large selection of plus-sized maternity clothing in sizes up to 4X and both petite and tall sizes, so it's easy to find something that will fit almost every body shape and size.
Prices were accurate at the time this article was published but may change over time.