Canon's ambition grows—even while its high-end cameras shrink.
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Canon may be well-known for its line of DSLRs, but the company is just as renowned for its ability to produce excellent compact cameras. Building on that tradition, Canon is announcing three new cameras today: the compact, mirrorless EOS M10 and two new point-and-shoots, the PowerShot G5 X and PowerShot G9 X.
Earlier this year, Canon announced that it was finally bringing the EOS M3 to the North American market. But while we were impressed by the M3 when we first saw it, it felt like little more than a warmed over retread of Canon's initial mirrorless offerings.
Well Canon is changing things up with the new Canon EOS M10 (MSRP $599.99 w/ EF-M 15-45mm f/3.5-6.3 IS STM), a baby brother of sorts to the rest of the EF-M lineup. The M10 has an even more compact design, including a new retractable kit lens that folds in when not in use.
Despite its small stature, the EOS M10 is still kitted out with an impressive array of features, including: an 18-megapixel APS-C image sensor, a Digic 6 processor, a 25,600 max ISO speed, WiFi/NFC connectivity, a 49-point autofocus system, 1080/30p video, and a 3-inch, 1.04 million dot touchscreen that flips 180 degrees–perfect for selfies.
Users will be able to pick up the M10 in white, black, or gray (through Canon's website only) come November 2015. It will be kitted with the new collapsible EF-M 15-45mm f/3.5-6.3 IS STM zoom lens for $599.99.
Existing M-series owners who want to get in on the collapsible kit lens action can buy one separately in November 2015 for $299.99. Canon is also planning to sell a silver version of the existing EF-M 55-200mm f/4.5-6.3 IS STM zoom lens for $349.99.
Joining the G7 X, G3 X, and G1 X in Canon's G-Series lineup, the PowerShot G5 X (MSRP $799.99) and PowerShot G9 X (MSRP $529.99) are both geared toward enthusiast shoppers in need of a fixed-lens camera.
Both cameras sport a one-inch, 20.2 megapixel CMOS sensor combined with Canon's Digic 6 image processor. They're capable of shooting video up to 1080/60p, capture RAW and JPEG stills, and have an ISO range of 125-12,800. Each will also have WiFi and NFC connectivity for quickly sharing your photos to social media.
The G5 X is the higher-end option of the two and sets itself apart with a 2.36-million-dot OLED EVF (electronic viewfinder). Its retro-inspired body also has a 3-inch, 1.04 million dot vari-angle touchscreen, DSLR-like command dials, a hotshoe, and a control ring around the f/1.8-2.8 (24-100mm equivalent) 42x zoom lens.
Meanwhile, the G9 X is a pocketable compact camera that is fitted with a f/2.0-4.9, 3x optical zoom lens (28-84mm equivalent). It also features a touchscreen, lens-mounted control ring, and a new user interface.
Each camera will be available beginning in November 2015. The G9 X will retail for $529.99 while the G5 X will be available for $799.99.