Created by: Sara Blakely Created in: 1998
Spanx has been a godsend among women and men for the past 20 years.
Created by: Eliza Blank
Created in: 2012
This plant delivery service’s slogan is “Can’t kill it. Just try.” We tried—you can’t!
Created by: Staci Brinkman
Created in: 2017
Sips by sends customized subscriptions based on your personal taste.
Created by: Jeneva Bell
Created in: 2017
This company sells machine-washable, water- and stain-resistant rugs.
Created by: Georgina Gooley & Jason Bravman
Created in: 2017
Razors are expensive, but Billie razor subscriptions start at just $9.
Created by: Julia Abasova & Rena Abramoff
Created in: 2012
Goodbye chafing, hello lacy undergarments.
Created by: Rea Ann Silva
Created in: 2003
The egg shape of the beautyblender makes putting on make-up much easier.
Created by: Sarah Kaeck
Created in: 2012
Bee’s Wrap makes a great alternative to single-use plastic bags.
Created by: Gigi Howard
Created in: 2016
The SiO patches are actually effective at reducing fine lines and wrinkles.
Created by: Yael Aflalo
Created in: 2009
Reformation is a clothing brand hot on Instagram for its sustainability.
Created by: Chelsea Hirschhorn
Created in: 2014
Parents say it’s not as gross as it looks.
Created by: Reshma Chamberlin & Lori Coulter
Created in: 2017
Summersalt released a line of swimsuits that claimed to flatter nearly all body types, debuting with a swimsuit that had a 10,000-person waitlist.
Created by: Jordana Kier & Alexandra Friedman
Created in: 2015
LOLA started by selling organic tampons, and in the last five years, they’ve expanded to an entire line of feminine care products.
Created by: Katherine Homuth
Created in: 2017
Indestructible panty hose? It’s true.
Created by: Jennifer Hyman & Jennifer Fleiss
Created in: 2009
Rent the Runway allows you to sample pieces of designer clothing each month.
Created by: Miki Agrawal, Antonia Dunbar, & Radha Agrawal
Created in: 2013
Forget tampons—period underwear is in!
Created by: Laura Kraber & Isabella Giancarlo
Created in: 2018
Fluide’s makeup is made for everyone, including all gender identities and skin tones.
Created by: Payal Kadakia & Mary Biggins
Created in: 2013
We love this subscription service that allows you to purchase a number of credits to attend fitness classes each month.