Lifestyle

26 brands and products you love that were invented by women

Girl power!

Cassidy in Mejuri, Rachel in Fabletics, the beautyblender Credit: Reviewed / Jackson Ruckar

Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission.

If there’s one thing I love more than rolling around on the world’s largest blanket, it’s supporting women-owned businesses. Whether I’m shopping at a local boutique or picking up amazing products made by women for women, I love embracing my inner Leslie Knope and supporting women-run ventures.

We’ve tested quite a few top-selling products that everyone is obsessed with in our labs and homes, from the life-changing Revlon one-step hair dryer to that cute pair of sustainable flats you saw on Instagram this week. It’s no surprise that dozens of your favorite products, subscription services, and companies were invented by women.

Support your favorite female entrepreneur this month and check these cult-favorite products you can't get enough of that were created by women.

1. Sips by

Sips by
Credit: Reviewed / Betsey Goldwasser

Sips by sends customized subscriptions based on your personal taste.

Created by: Staci Brinkman
Created in: 2017

If you love tea, this one’s for you—Sips by is a woman-owned subscription box service that delivers four premium teas chosen based on your personal taste. Boxes come with recipes and lessons from tea experts, as well as unique tea brands you may have never heard of (or had a chance to try yet). Our managing editor Meghan Kavanaugh tested and loved Sips by, saying it was a great way ton introduce new flavors and brands of tea into her everyday rotation.

Get a one-month subscription to Sips by for $16

2. Be Free by Danielle Fishel

Be Free by Danielle
Credit: Reviewed / Kate Tully Ellsworth

Hair products by Be Free by Danielle are vegan and cruelty-free.

Created by: Danielle Fishel
Created in: 2019

That’s right—the queen of ‘90s hair goals, Topanga Lawrence (whose real name is Danielle Fishel) created her own haircare line. And people are obsessed. I'm a huge fan of the line, having tested the Be Free by Danielle Fishel shampoo, conditioner, and scalp refresh, all of which I still use today. All products are made without harmful chemicals like sulfate, phosphate, and parabens. My hair is silkier, shinier, and—as one of my coworkers put it—more “voluminous” than before. Plus, you can buy a T-shirt with Danielle on it—what more could you want in life?

Get the Be Free by Danielle Fishel Total Package Combo for $60

3. Outdoor Voices

Outdoor Voices
Credit: Reviewed / Betsey Goldwasser

Writer Sara Hendricks couldn’t speak highly enough about Outdoor Voices.

Created by: Tyler Haney
Created in: 2012

Active wear that’s functional, stylish, and good for the environment? Sign us up. Writer Sara Hendricks was impressed with her selection of active wear from Outdoor Voices, noting that the pieces she tried weren’t restrictive, they kept her comfy, and they did a great job at concealing sweat. Her favorite product she tried was the TechSweat Core 7/8 leggings, saying they “seem to whisk sweat away as soon as it seeps out of my pores, so they hold up to HIIT classes and long runs.”

Get the Core 7/8 Legging leggings from Outdoor Voices for $88

4. SiO Beauty

SiO patches
Credit: SiO

The beauty patches from SiO use silicone to plump your skin.

Created by: Gigi Howard
Created in: 2016

While there are plenty of products on the market aimed at reducing fine lines and wrinkles, we found the SiO patches to be an actually effective solution; I've even had my parents test these patches out to positive results! They effectively minimized the appearance of wrinkles around the forehead, neck and chest, and helped their skin to feel more plump and smooth. Made from silicone, these patches are designed to be worn overnight to gently compress the skin and prevent muscle movement, leaving your complexion smoother and more rejuvenated come morning. They also come in all sorts of shapes and sizes to fit any wrinkle-prone zones, from the eyes to the hands, with special designs available specifically for men's face shapes, too!

Shop SiO patches from $19.95

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5. Ruggable

Ruggable
Credit: Reviewed / Rachel Murphy

We stan a rug that can hold its own against pets and kids.

Created by: Jeneva Bell
Created in: 2017

When writer Rachel Murphy found out about Ruggable—a company that sells machine-washable, water- and stain-resistant rugs—she was skeptical. As a mother of two children and three pets, she was the perfect tester, and according to her review, Ruggable stands up to the hype. “Dirty paw prints, red wine, water, milk, dog pee—the Ruggable has stood up to it all in my house and I can’t recommend it enough to my friends and family,” Rachel says.

Shop for washable rugs at Ruggable

6. Billie razor

Billie razor
Credit: Reviewed / Jackson Ruckar

Forget throwing money away on razor blades and start embracing Billie.

Created by: Georgina Gooley and Jason Bravman
Created in: 2017

Razors are expensive, especially once you start buying replacement blades (which cost about $25 for five blades). Enter Billie: A razor made for women that only costs $9. Writer Jessica Kasparian tried Billie and loved it, saying: “Billie stays true to its initial cost and lives up to its expectations of being an affordable, quality razor.” Users can sign up for a monthly subscription, which delivers new blades on an ongoing basis depending on how often you shave—and a pack of four only costs $9, leading up to a measurable cost savings over time.

Get a subscription to Billie starting at $9

7. Bandelettes

Bandlettes
Credit: Bandelettes

Goodbye chafing, hello lacy undergarments.

Created by: Julia Abasova and Rena Abramoff
Created in: 2012

You know what’s fun? Wearing dresses in the summer. You know what’s not fun? The thigh chafing that accompanies warm weather. But thankfully, I’m not the only woman in the world who’s ever experienced this—Bandelettes crated a solution by developing thigh bands that prevent that painful summer chafing. Our video producer Melissa Rorech tried Bandelettes and said they’re definitely worth it if you love dresses, but don’t quite enjoy painful chafing that may accompany your favorite outfit.

Get the Unisex Bandelettes on Amazon for $18.95

8. Spanx

Spanx faux leather leggings
Credit: Spanx

Spanx has been a godsend among women and men for the past 20 years.

Created by: Sara Blakely
Created in: 1998

Spanx makes highly-rated shapewear, leggings, and even dress pants—and nearly everyone on staff who’s tried their products can’t stop talking about them. Spanx has been around for more than two decades, and in that time, branched out to encompass an array of apparel and shapewear for both women and men. Staff writer Rachel Murphy particularly obsesses over the Spanx Faux Leather Leggings, which have more than 3,000 five-star ratings at Nordstrom.

Get the Spanx Faux Leather Leggings at Spanx for $98

9. Wubbanub

Wubbanub
Credit: Wubbanub

Honestly I can see how this would work on babies, because all I want to do is snuggle this stuffed animal.

Created by: Carla Schneider
Created in: 1999

Got a fussy baby that won’t hold onto their pacifier? Well Carla Schneider did back in the late ‘90s, and instead of buying and losing dozens of pacifiers over the months, she invented the Wubbanub, a cult-favorite product among our on-staff parents. Combining soft, plush stuffed animals and comforting pacifiers, the Wubbanub keeps babies and parents happy by giving kids a reason to hang on to their pacifiers.

Get the WubbaNub Brown Monkey Pacifier from Amazon for $15.95

10. beautyblender

Beautyblender
Credit: Reviewed / Jackson Ruckar

The egg shape of the beautyblender makes putting on make-up much easier.

Created by: Rea Ann Silva
Created in: 2003

The beautyblender is a small yet mighty tool that’s well-loved among beauty enthusiasts all over the world. It’s a specially crafted beauty sponge designed to keep makeup lasting longer—instead of featuring flat sides and harsh angles like other sponges, the beautyblender is shaped like an egg, which apparently makes all the difference.

Get the beautyblender for $20

11. Bee’s Wrap

Bee's Wrap
Credit: Reviewed / Ruby Smith

Bee’s Wrap makes a great alternative to single-use plastic bags.

Created by: Sarah Kaeck
Created in: 2012

We love products that are eco-friendly, and once writer Tessa Bahoosh got her hands on the Bee’s Wrap reusable plastic wrap, she knew it was love. Using bee’s wax instead of plastic, Bee’s Wrap offers a more environmentally friendly option for food storage. You can shop Bee’s Wrap from large retailers, like Amazon and REI, but you can also shop directly from founder Sarah Kaeck’s online store—and regardless of where you buy, you can rest easy knowing each wrap is handmade from her Vermont-based company.

Get the Bee's Wrap Variety Pack at REI for $42

12. Reformation

Reformation
Credit: Reformation

Floral dresses are summertime staples.

Created by: Yael Aflalo
Created in: 2009

Reformation is a clothing brand hot with influencers on Instagram, but we are happy to report that it’s just as good as the social network makes it out to be. Reformation sells high-quality and sustainable apparel, from jeans to shoes to floral dresses we can’t get enough of. Writer Sara Hendricks says, “I love almost everything I've ever gotten from Reformation. The clothes are great quality, feel good on, and last a long time. It's a little on the pricier side, but it's my go-to if I need a new turtleneck, jeans, or a dress to wear to a wedding.”

Shop clothing from Reformation

13. Mejuri jewelry

Mejuri jewelry
Credit: Reviewed / Jackson Ruckar

Mejuri's minimalist jewelry speaks to my millennial soul.

Created by: Noura and Majed Sakkijha
Created in: 2015

It’s easy to drop by Claire’s or Amazon, spend $20, and end up with a handful of cute rings. But if you want jewelry that will last, you’ll need to invest—which is where millennial-focused jewelry company Mejuri comes in. We saw it advertised all over Instagram and wanted to find out if its jewelry was actually any good—and according to editor Cassidy Olsen, it is: “After testing five different pieces from Mejuri over four months’ time, I can say that most of its jewelry is well worth the price.”

Shop jewelry at Mejuri

14. NoseFrida

Nose Frida
Credit: NoseFrida

Parents say it’s not as gross as it looks.

Created by: Chelsea Hirschhorn
Created in: 2014

What’s the most effective way to get rid of your child’s boogers? Sucking them out. No, really—the NoseFrida has more than 15,000 reviews on Amazon, and our writer Rachel Murphy swears by it: “I’ve had lots of luck with the snotsucker for both of my kids.” The device—which hygienically allows parents to suck boogers out of their children’s noses with a tube—was actually invented by Chelsea Hirschhorn’s neighbor, but Chelsea adapted it for the U.S. market.

Get the NoseFrida Snotsucker from Amazon for $15.24

15. The Sill

The Sill
Credit: Reviewed / Betsey Goldwasser

Blanche Deveraux continues to thrive.

Created by: Eliza Blank
Created in: 2012

Managing editor Meghan Kavanaugh, a self-described plant killer, was excited to try plant delivery service The Sill to see if it stood up to its slogan: “Can’t kill it. Just try.” The Sill allows both those gifted with green thumbs and those of us envious of plant enthusiasts to peruse and purchase an array of plants, with options to get recurring subscriptions, consult with a virtual plant expert, and even buy fake plants. And nearly six months later, Meghan’s plant—Branche Deveraux—is still thriving.

Get one of The Sill's live plants starting at $5

16. Summersalt

Summersalt
Credit: Reviewed / Samantha Matt

Swimsuits from Summersalt are loved by nearly anyone who tries them.

Created by: Reshma Chamberlin and Lori Coulter
Created in: 2017

Summersalt released a line of swimsuits that claimed to flatter nearly all body types, debuting with a swimsuit that had a 10,000-person waitlist—so naturally, we had to try it. Our audience development director Samantha Matt tried three swimsuits from Summersalt, which prides itself on the fact that it took 1.5 million body measurements from women of all sizes. The results? “Summersalt came through with its flattering patterns and adequate compression, and that has made me feel confident and carefree while wearing its swimsuits. Now, I just need more of them.”

Shop swimsuits at Summersalt

17. LOLA

LOLA
Credit: Reviewed / Betsey Goldwasser

Subscription tampons? I’ll take 20 (literally).

Created by: Jordana Kier and Alexandra Friedman
Created in: 2015

LOLA started by selling organic tampons, and in the last five years, they’ve expanded to an entire line of feminine care products, a period kit, sexual wellness products, and even cramp-relieving oils. Editor Amanda Tarlton said she was hooked after just one month, while writer Sara Hendricks pitted LOLA against Cora to see which organic tampon subscription reigned supreme.

Shop feminine products at LOLA

18. Sheertex

Sheertex
Credit: Reviewed / Betsey Goldwasser

We did this for science.

Created by: Katherine Homuth
Created in: 2017

Indestructible panty hose? We’ve only been asking for that for, I don’t know, 100 years. And finally, Sheertex has a solution—we tried the indestructible panty hose and discovered that they are, in fact, nearly impossible to destroy. Writer Sara Hendricks enjoyed testing Sheertex with our technicians, and found that while they did eventually break, it took far more effort than a normal person would exert (unless you normally have two grown men stretching your panty hose before you get dressed? No judgement).

Get the Classic Sheers from Sheertex for $79

19. The Mirror

Mirror
Credit: Reviewed / Jackson Ruckar

The Mirror allows you to workout along with a virtual instructor.

Created by: Brynn Putnam
Created in: 2016

The Mirror was invented for those of us who want to work out, but don’t really want to go to a gym—or, in the case of inventor Brynn Putnam, those who are too pregnant to get a good workout at the gym. This piece of high-end fitness equipment is a mirror that projects a fitness instructor, who leads you through a workout. Think Pelaton, but a mirror. Editor Courtney Campbell tried The Mirror and found that it’s well worth its high price tag if you think of it as an investment (and replacement for your monthly gym membership).

Get the Mirror for $1,495 and $42 per month for a subscription

20. Fabletics

Fabletics
Credit: Reviewed / Jackson Ruckar

Love leggings? We recommend trying Fabletics.

Created by: Kate Hudson, Adam Goldenberg, and Don Ressler
Created in: 2013

I’ve loved Kate Hudson since she starred in “How to Lose a Guy in 10 Days,” so when she released her own line of athletic wear, I was excited—and so was Rachel Moskowitz, our audience development manager, who tried Fabletics and ultimately fell in love with it. “I practically live in my leggings from Fabletics,” she explains. Unlike other retailers, like Lululemon and Everlane, Fabletics requires you to sign up in order to purchase, but Rachel says it’s worth it in the end for the high-quality apparel you ultimately receive.

Try Fabletics with the two leggings for $24 deal

21. Rent the Runway

Rent the Runway
Credit: Reviewed / Samantha Matt

Rent the Runway allows you to sample pieces of designer clothing each month.

Created by: Jennifer Hyman and Jennifer Fleiss
Created in: 2009

Self-described clothing addict and director of audience development Samantha Matt used Rent the Runway Unlimited and enjoyed her experience, while writer Jenni Gritters highly enjoyed her experience using Rent the Runway Unlimited for maternity clothes. The service allows you to rent a set number of pieces a month for a flat fee ($159), making it a great investment for those who enjoy having a dynamic wardrobe. You can also use the RTR Reserve service if you’re just looking for a nice dress or outfit to rent for a specific event, like a wedding.

Try Rent the Runway Unlimited for $99 a month

22. Thinx

Thinx
Credit: Reviewed / Betsey Goldwasser

Forget tampons—period underwear is here to stay.

Created by: Miki Agrawal, Antonia Dunbar, Radha Agrawal
Created in: 2013

The worst part about any period? Ruining your underwear after a leak. But with period panties, which have grown in popularity over the years, you don’t have to worry—they’re meant to be a replacement for period products, like tampons and pads. And when we tested, we thought Thinx was the best, as their underwear looked like regular panties and provided the best results from our crop of testers.

Get the Hiphugger Panties from Thinx for $34

23. Megababe

Megababe
Credit: Megababe

You’re welcome, thighs.

Created by: Katie Sturino
Created in: 2017

You already know how I feel about thigh chafing (not favorable), but if you’re not looking to invest in Bandelettes, there’s another option—Megababe’s Thigh Rescue. Writer Rachel Murphy says: “Living in Florida where the humidity is high almost year-round, I basically sweat constantly, which isn't so great for the parts of my skin, like my thighs, that rub together throughout the day. But Megababe's Thigh Rescue Anti-Chafe Stick has been a lifesaver when I'm out and about to prevent chafing. It goes on smooth, doesn't have an overpowering smell, and is made from non-toxic chemicals.”

No surprise this one was invented by a woman, because it literally sounds like a life-changing addition to my summer beauty routine.

Get the megababe Thigh Rescue from Ulta for $14

24. Fluide

Fluide
Credit: Fluide

Cruelty-free makeup is the future.

Created by: Laura Kraber and Isabella Giancarlo
Created in: 2018

Makeup is incredibly fun, which is exactly what prompted Laura Kraber and Isabella Giancarlo to launch their own beauty line made for everyone, including all gender expressions, identities, and skin tones. We love shopping women- and LGBTQ-owned brands like Fluide, whose products are named after queer spaces around the globe and meant to provide awareness and support for the LGBTQ community.

Shop at Fluide

25. ClassPass

Classpass
Credit: Reviewed / K. Aleisha Fritters / Sara Hendricks

Our writers took boxing and barre classes with their ClassPass.

Created by: Payal Kadakia and Mary Biggins
Created in: 2013

Love attending yoga classes, but don’t feel like signing up for a gym just to go have access to a class? You may love ClassPass, a subscription service that allows you to purchase a number of credits to attend fitness classes each month. We tried ClassPass in three cities to see if it was worth it, and found that it’s a great solution for people looking for great deals on fitness classes in their area.

Sign up for ClassPass

26. Maison Miru

Maison Miru
Credit: Reviewed / Betsey Goldwasser

The fastest way to get my attention is with free things (I’m just kidding. It’s chocolate. It’s always chocolate).

Created by: Trisha Okubo
Created in: 2017

Maison Miru landed on our radar after running an Instagram promotion that promised free earrings to anyone who wanted (all you had to pay was shipping). Writer Sara Hendricks finally caved and got the earrings—and discovered a pretty cool jewelry company in the process. Maison Miru sells a variety of jewel-studded and minimalist jewelry pieces, from earrings to rings. And great news—you can still get those free earrings.

Shop for earrings at Maison Miru

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Prices were accurate at the time this article was published but may change over time.

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