I bought one umbrella for the rest of my life

How a $100 umbrella taught me to "buy it once, buy it right."

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I love my umbrella.

That may be an understatement. Like John the Baptist rustling up converts down by the Jordan, I preach the benefits of my umbrella to anyone that will listen. Pity the coworker who chances by me on a rainy morning, complaining about their wet and woeful commute. “Friend, I used to be just like you. And then I let Davek into my life.”

Get the Davek "Solo" umbrella for $99.

But isn’t the Davek's $100 price tag pretty expensive for an umbrella? Hell yes, it is. But here are three good reasons you should buy it anyway.

1. I’ve owned my Davek umbrella for four years. Have you ever owned a functioning umbrella for five years? No, you have not. It works as well as it did the day I took it out of the box.

2. Davek offers a lifetime guarantee on all parts. Better still, if you lose your first umbrella out of sheer neglect, Davek will sell you a second one for 50% off.

3. It will make you a better person. Wait, just listen. Nobody really wants to examine their life as a consumer too closely. It seems shallow and materialistic. But the reality is that a huge part of your life is the consumption of goods. When I bought my Davek five years ago, I knew I wanted to make a change in my life. I adopted a new credo: “Buy it once. Buy it right.” In other words, you get what you pay for.

Buying this umbrella will make you a better person. Wait, just listen. Tweet It

I bought an umbrella for $100 four years ago. As a result, I’m spending less annually on umbrellas than almost anyone else I know.

Davek offers eight versions of the umbrella. I own the Solo, which I think provides the perfect balance of coverage and portability. I've carried it across eight countries on three continents, and it fits easily into my work bag.

The other umbrellas range from the pocket-sized $50 Mini to the super-fancy Savile for $350. Every one comes with the same lifetime guarantee.

Update: How the free replacement process works

Spring 2016: After four long years, a piece of the leather handle-strap finally tore loose on my Davek Solo. I reached out to the company and they responded immediately with the paperwork I needed to fill out for a replacement. The process was simple, but I did need to do a little homework and identify the retailer that I'd originally purchased it from.

I sent the old, damaged umbrella and a few days later, I received a brand new replacement at no cost (except for shipping).

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Our editors review and recommend products to help you buy the stuff you need. If you make a purchase by clicking one of our links, we may earn a small share of the revenue. Our picks and opinions are independent from any business incentives.

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Our editors review and recommend products to help you buy the stuff you need. If you make a purchase by clicking one of our links, we may earn a small share of the revenue. Our picks and opinions are independent from any business incentives.
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