When is Amazon Prime Day 2026—and everything else to know

If you are eagerly awaiting Amazon Prime Day 2026, we can’t blame you. Shopping for your favorite essentials for less is something to look forward to—and, dare we say, plan around.

So let's talk deets: When is Prime Day 2026? We don't know yet, exactly. But Amazon just announced that Prime Day will be returning "in June" this year, which is a full month earlier than usual.

This guide covers everything you need to know about Amazon Prime Day 2026—from how long the popular sale will last to the perks of Prime membership.

Learn more about Amazon Prime Day 2026:

• When is Amazon Prime Day 2026?
• What is Prime Day?
• How long is Amazon Prime Day?
• What time do Prime Day deals start?
• When does Prime Day end?
• Can you return Prime Day deals?
• Is Amazon Prime Day only for members?
• How much is an Amazon Prime membership in 2026?
• How to get discounts with Amazon Prime?
• Which countries get to shop Prime Day deals
• What other retailers have Prime Day sales?

When is Amazon Prime Day 2026?

This is the biggest question of all: When is the next Amazon Prime Day? Amazon has announced it will take place "in June" as that's as specific as they get. Amazon's announcement is somewhat surprising, given that Prime Day has taken place in early July for years.

What is Prime Day?

Amazon Prime Day is a semiannual shopping event exclusive to Amazon Prime members. You’ll find lightning deals—those are ones with a limited quantity available—on some of our favorite Amazon products. Overall, the sale features deals on electronics, beauty products, clothing, home goods, tools, and so much more.

How long is Amazon Prime Day?

In its first decade (Prime Day started in 2015), Prime Day sales lasted for 48 hours. However, in 2025, Amazon doubled its sales days to four. Amazon hasn't stated its plans for 2026 yet.

What time do Prime Day deals start on Day 1?

Some of last year's Prime Day deals started well before the actual sale got underway—like days before—so keep your eyes peeled for early savings. However, the sale officially starts at 12:01 a.m. PDT on Prime Day's first day.

When does Prime Day end?

As we've stated, Amazon Prime Day traditionally lasts for 48 hours, ending at midnight at the close of Day 2.

One of our best shopping tips: Don't drop out early! Amazon often lists the best offers late and runs them through the very last hours of the final night.

Can you return Prime Day deals?

In most cases, yes! Although there are some items Amazon won't let you return, the site offers a 30-day return window on most purchases made during Prime Day.

Is Amazon Prime Day only for members?

Yes. Amazon Prime Day deal pricing is exclusive to Prime members. If you're not a Prime member, you can sign up for a free 30-day Amazon Prime trial or a Prime membership today. You can also get discounted Prime memberships if you're a young adult under age 24, a student, or qualify for government assistance.

Can you sign up for Amazon Prime on Prime Day?

Yup! Just head over to the main Amazon Prime Day sales page and start the easy-as-pie sign-up process.

How much is an Amazon Prime membership in 2026?

A standard Amazon Prime membership costs $14.99 per month or $139 for a one-year subscription. Meanwhile, students and young adults and qualifying government assistance recipients can sign up for Prime for up to 50% off.

How to get discounts with Amazon Prime?

The Prime member price for many items automatically applies to every product on the site. You can also see the price you’d be paying without membership, sometimes double, depending on what you’re looking at.

Which countries get to shop Prime Day deals?

Amazon has announced that Prime Day 2026 will be available to members in the following countries: Austria, Belgium, Canada, Colombia, Egypt, France, Germany, Italy, Ireland, Luxembourg, Mexico, Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Türkiye, United Arab Emirates, United Kingdom, and the United States.

What other retailers have Prime Day sales?

Although Prime Day is exclusive to Amazon, plenty of other popular retailers offer alternative sales. Previously, we've seen competing deals on top-rated products at:

• Walmart
• Target
• Nordstrom
• Lowe's
• Best Buy

If you still don't have a Prime account by the time Amazon’s semiannual sale comes around, it may be a good idea to shop at other retailers that offer price-matching services.