Nusrat Sultana

As Reviewed's Retail Editor, Nusrat keeps her eye on the top brands and trends in a variety of categories, including beauty, home, and lifestyle. She started off in children's publishing at Scholastic and one of the Big Five, HarperCollins, before realizing she had a real knack for telling people exactly what they should buy and where. Her commerce career began at BuzzFeed, where she helped shape its Asian content vertical, reviewed K-beauty brands, and highlighted small businesses. At Forbes, she covered the Home vertical, from reviewing the best Chesterfield sofas to testing new product launches. Now she's happy to once again stretch her wings across different categories of commerce.

Nusrat is passionate about beauty, fashion, Asian representation, and fighting the patriarchy. Based in New York City, she comes from a writer's background, loves horror, and (true to her children's publishing roots) still enjoys reading YA and MG fiction. When no one is watching, she edits movie plots on Wikipedia. Reach out to let her know the next hot brand or trend she should review.