Charli D’Amelio Born Dreamer Perfume Review
Charli D’Amelio wants you to smell expensive at an affordable price
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Anybody who’s ever purchased a perfume knows that they’re often a steep investment, which is why I was intrigued when TikTok star Charli D’Amelio launched a perfume ringing in at $48. Most of the fragrances that occupy my vanity cost at least $100 or more, so it’s refreshing to see a new option for half the price. All talk of cost aside, I decided to put D’Amelio’s Born Dreamer perfume to the test to see if it’s just as luxurious-smelling as the scents in my collection, and if it held up throughout the entire day like many of my high-end fragrance favorites.
What is Born Dreamer?
Born Dreamer is the olfactory brainchild of teen TikTok star Charli D’Amelio. The $48 Ulta-exclusive fragrance comes in a 1.7-ounce bottle and features notes of anjou pear, orange zest essential oil, jasmine petal, pink sugar, cashmere woods, skin musks, ambroxan, and cedarwood. Unlike many perfumes out there, this self-proclaimed “fruity floral” scent is refillable. The refill comes in a 2.5-ounce, minimalistic bottle and costs $35, but it’s only available on Ulta’s website.
What I like about Born Dreamer
It has a pleasant scent
Born Dreamer has the essence of your care-free, down-to-do-whatever-whenever best friend. The fragrance may be peppered with some seriousness in the form of notes like cashmere woods and skin musks, but for the most part, it’s bursting with chaotic energy, thanks to its cocktail of floral notes. The combination of sophisticated and flowery scents results in a fragrance that, to me, feels balanced between refined, luxury taste and upbeat, youthful enthusiasm. Furthermore, the aroma isn’t overpowering, making it ideal for someone who isn’t crazy about pungent perfumes.
It’s affordable, comparatively
This perfume’s $48 price is one of its most attractive aspects to me, given that many of my fragrance favorites—like the $105 Ellis Brooklyn Salt Eau De Parfum—cost twice as much even though most come in a 1.7-ounce bottle like Born Dreamer. When it comes to perfume, the scent obviously matters most, but being relatively inexpensive is the icing on the cake. Not only are you getting a sweet-smelling perfume but you’re also keeping money in your back pocket in the process.
What I don’t like about Born Dreamer
It doesn’t last long unless your skin is moisturized
Sadly, Born Dreamer’s zesty scent fades away within about three hours. I was determined to find a solution to its fleeting nature, and I realized that moisturizing all the places I plan to spray it—i.e., my forearms, my neck, and my wrists—with a body lotion lengthened its wear time on me to eight hours. Personally, I wish I didn’t have to moisturize my body before spraying on perfume, but it’s what got Born Dreamer to last, and I’m willing to add the extra step to get a better value out of the fragrance.
Is Born Dreamer worth it?
Yes, but only if you’re into subtle-smelling scents
Born Dreamer’s fragrance is worth every cent, but I’d only reach for this if you’re fine with a perfume that doesn’t have a potent aroma. In fact, Born Dreamer’s scent comes close to a perfume and hair mist I’ve previously tested and adored: the Sol de Janeiro Brazilian Crush Cheirosa ’68 Beija Flor Hair & Body Fragrance Mist. They smell nearly identical, but Sol de Janeiro’s will dominate any room—and it won’t break the bank. You can snag the mist for $35 in an 8-ounce bottle or get a mini 3-ounce bottle for $20. As far as value goes, Sol de Janeiro’s perfume is the better buy, unless a subtle scent—or the Charli D’Amelio branding—is what you’re after, then Born Dreamer is the one to get.
$48 at Ulta
Prices were accurate at the time this article was published but may change over time.