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Rare Beauty Kind Words Matte Lipstick Review

Selena Gomez’s lipstick is my new go-to

Selena Gomez and a tube of lipstick Credit: Reviewed / Rare Beauty

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  1. Product image of Rare Beauty Kind Words Matte Lipstick

    Rare Beauty Kind Words Matte Lipstick

    Pros

    • Creamy, opaque formula

    • Variety of neutral shades

    • Moisturizing on lips

    Cons

    • Not transfer-proof

Since I was in elementary school—about 12 years ago—I’ve been a huge fan of actress-singer Selena Gomez. Not only did I watch her star in Wizards of Waverly Place on Disney Channel, but I listened to every pop music album she put out at that time and thereafter. I’ve grown up alongside her, so I was thrilled to hear she was expanding into the beauty space in 2020 with her makeup line Rare Beauty. The launch of my childhood idol’s cosmetics company is no longer news, but the brand is still making rounds on social media—lately because of its expansion to include an assortment of nude lipsticks.

What are the Rare Beauty Kind Words Matte Lipsticks?

3 tubes of neutral lipsticks
Credit: Reviewed / Rare Beauty

Rare Beauty by Selena Gomez’s newest makeup launch is matte lipstick.

The $20 Kind Words Matte Lipsticks claim to have a buttery texture that seamlessly glides on the lips, along with a “soft-matte” finish that’s neither shiny nor dull-looking. The formula contains ingredients such as Indian lotus flower extract and American white waterlily root extract to moisturize the lips and prevent a dry or cakey feel or appearance.

The Kind Words collection consists of 10 shades, each assigned a uplifting name: “Talented” (neutral beige), “Creative” (peach), “Lively” (rose pink), “Worthy” (mauve), “Humble” (rose mauve), “Fun” (neutral mauve), “Wise” (warm brown nude), “Bold” (deep berry rose), “Gifted” (deep dusty plum), and “Strong” (rich chocolate brown). Rare Beauty also launched $15 Kind Words Lip Liners in the same shades, which are sold separately. I focus on the lipsticks for this review, as I don’t typically wear lip liners. That said, I liked the few I tried from this collection, if you’re interested in purchasing these new launches as a duo.

What I like about the Rare Beauty Kind Words Matte Lipsticks

Creamy, opaque formula

With just one swipe across my top and bottom lips, every shade in the collection provided an opaque layer of the color. The lipstick felt creamy during application and was easy to apply with its angled, pointed tip. Once on, I didn’t see any streakiness or unwanted texture, such as graininess or chalkiness, either.

Variety of neutral shades

My go-to lipstick shade is bright pink, so wearing these nude hues is a change for me. Even still, I appreciate that the line offers shades that can suit everyone’s tastes, from warmer beiges to dusty pinks. My favorites are “Lively,” a rosy pink on my light pink lips, and “Bold,” a deep berry, because they appear muted enough for everyday wear but provide that pop of color I love.

Moisturizing on the lips

As a beauty writer who tests many makeup items, I was skeptical of Rare Beauty’s claim that these lippies are “never drying,” as matte lipsticks typically give my lips that parched feeling. To my surprise, these actually provide a matte finish without the usual moisture-sucking experience other lipsticks cause.

What I dislike about the Rare Beauty Kind Words Matte Lipsticks

Formula transfers

Five minutes after applying my two favorite shades, “Lively” and “Bold,” I tried the “kiss test” on the back of my hand. While I saw barely any transfer with the first’s pink tone, the deeper berry one left a larger stain on my skin. I noticed the same marks on top of my water bottle. This trait doesn’t bother me, as I don’t expect any lipstick—especially one that feels creamy—to stay in place all day. That said, Rare Beauty claims they are “transfer-proof,” so this could be a drawback for others looking to purchase them.

Are the Rare Beauty Kind Words Matte Lipsticks worth it?

selfie of person wearing lipstick and lipstick swatched show on arm
Credit: Reviewed / Rare Beauty

The Rare Beauty Kind Words Matte Lipstick collection comprises 10 neutral shades.

Yes, you get a good deal for the price

For $20, you receive a creamy, moisturizing lipstick that goes on smooth and lasts all day with only the need for minor touch-ups after meals. And because the formula is so pigmented, you don’t need much to get an opaque, polished look.

If you’re looking for vibrant colored lipsticks, I’d look to other brands, like ColourPop Cosmetics, which has plenty of tones to choose from that cost about half the price of these. However, if you’re open to experimenting and exploring with neutrals and muted tones—or if you’re a fan of Gomez—the Kind Words Matte Lipsticks are a great option.

$20 at Sephora

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  1. Product image of Rare Beauty Kind Words Matte Lipstick

    Rare Beauty Kind Words Matte Lipstick

    Pros

    • Creamy, opaque formula

    • Variety of neutral shades

    • Moisturizing on lips

    Cons

    • Not transfer-proof