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Reviewed / Jecca Blac / Dragun Beauty / Haus Labs / KimChi Chic Beauty
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We're not sure if we need to say this, but we will anyway: Beauty products shouldn't be gender-specific. Just ask the American Academy of Dermatology—the fundamentals of skincare routines are the same for men and women and everyone else. And nearly 40% of adults ages 18 to 22 (hello Youtube makeup artists!) have shown interest in gender-neutral beauty products, according to NPD’s iGen Beauty Consumer report. All this is to say that there's no reason for a skincare bottle or makeup compact to be geared toward only one type of person.
Still, not every company has gotten the memo—any gander of the grooming aisle at the drugstore will reveal all the "pinkwashing" that's still rampant. Therefore, we've compiled a list of 10 inclusive beauty brands—from makeup to skincare to hair care—that are made for people of all genders and identities.
1. Morphe
Morphe has a lot of color options to help you play with your look.
With almost 11 million followers on Instagram, Morphe has captured the eyes of many with its affordable, trendy makeup products. And as the brand says, “Stereotypes? Not interested.” Morphe works with popular influencers and artists—Todrick Hall, Bretman Rock, and Brookelle McKenzie, to name a few—to help create vibrant, eye-catching products and makeup looks.
To go along with its commitment to “show the world your true, vivid, exploding colors,” Morphe donates a portion of its proceeds to various nonprofits that help the LGBTQ+ community. In 2019, it donated $436,000 to The Trevor Project, an organization that is focused on suicide prevention amongst the LGBTQ+ community. In 2020, it beat its own record with $459,000 going to GLSEN, an organization dedicated to creating safe and supportive school environments for LGBTQ+ youth.
If you’re not sure where to start when shopping the brand, you can’t go wrong with the best-selling Jaclyn Hill Eyeshadow Palette, which has a range of neutrals and colorful shades to create any kind of look.
2. Dragun Beauty
Founded by Nikita Dragun, this make-up brand is made for trans women (and everyone else) by trans women.
Dragun Beauty was founded in March 2019 by Nikita Dragun, a popular YouTube makeup artist who gained the attention of fans from the start with her informative tutorials. As a trans woman, Dragun knows the struggles of the community and saw that the beauty industry was not inclusive to trans women in particular, so she set out to fill that gap herself.
Dragun Beauty frequently features models of varying sizes, skin colors, and gender identities in its marketing, too. Some of the more popular products include the Dragun Beauty DragunFire Lavender Color Corrector for Dark Spots and the TRANSlucent Setting Powder. There’s something for everyone—unless you don’t want to look like a goddess, then maybe it’s not for you.
3. Milk Makeup
Milk Makeup offers top-rated makeup staples, like its bestselling Hydro Grip Primer.
Milk Makeup is a vegan makeup and skincare brand you can find in Sephora. In 2017, this retailer teamed up with skincare brand Very Good Light to start a campaign called “Blur the Lines.” This campaign questioned gender norms and stereotypes within the makeup industry by featuring models, activists, and creators of all identities talking about how makeup and beauty products help them feel more beautiful in their bodies, regardless of how they present to the world. Why did they do this? As they said, “Because who says that beauty products have to adhere to gender rules?”
Since then, Milk Makeup has continued to support and uplift the LGBTQ+ community. Currently, 2% of all sales are donated to The Center, a “safe space in downtown NYC that provides vital programming and resources to the LGBTQIA+ community.”
Aside from having great company ethics, Milk Makeup also creates quality products, such as the popular Hydro Grip Primer that claims to keep makeup in place for 12 hours and the Kush Mascara that volumizes and conditions lashes.
4. Noto Botanics
This multi-use, gender-fluid cosmetic line is focused on giving back to the community.
After a “mini life crisis vacation to Thailand,” Gloria Noto decided to use their well-rounded background as a makeup artist for good. They knew as well as anyone that queer, non-binary, trans, and BIPOC people weren’t celebrated or even often seen in the beauty industry, so they sought to uplift their stories and create a space for everyone to embrace radical self-care. Thus, Noto was born—a multi-use, gender-fluid cosmetic line focused on giving back to the community.
Through a percentage of sales from its best-selling Agender Oil—which is made to protect and promote hair growth all over the body—Noto has provided support to various organizations, such as Planned Parenthood, The Okra Project, The Herbal Mutual Aid Network (HMAN), and Black Lives Matter. As of June 2023, it raised over $26,000 for these organizations collectively.
Other popular products from Noto include the Resurface Scrub for exfoliating the face and body and the Deep Serum to hydrate the skin.
5. Malin and Goetz
Malin + Goetz makes products that are perfect for those with sensitive skin.
Back in 2004, this brand started with a humble New York storefront. Since then, Malin and Goetz has grown to have apothecaries in LA, San Francisco, London, Hong Kong, and its products are distributed in hotels, airlines, and gyms around the globe. This brand's products are formulated to be gentle on the skin to make products work for almost anyone, regardless of gender, age, or ethnicity.
The brand says that every new product takes two to three years to develop and dermatologists provide input along the way. Malin and Goetz “never add[s] unnecessary ingredients and the innovations [it chooses] to pursue are always tested and proven to be suitable for sensitive skin.”
Some of its best-sellers include its Peppermint Shampoo, Eucalyptus Deodorant, Grapefruit Face Cleanser, and the Vitamin E Face Moisturizer which was featured in a FabFitFun box.
6. Jecca Blac
Jecca Blac began as a safe space for trans women to express themselves.
While in London working as a makeup artist for film and TV, Jessica Blackler opened the original Jecca Blac studio. It served as a place where trans women could safely experiment with makeup and learn how to apply it properly from a professional. From there, Jecca Blac grew to a gender-free makeup brand that sells products along with instructions on how to properly apply them to get the most out of it. Its first product was a concealer specifically designed to provide lasting coverage for beard shadow.
Many of its affordable products have thousands of positive reviews, including the Correct & Conceal Palette that creates a medium coverage for all over base, under eye darkness, acne, scarring and beard shadow—and Glow Drops for a bright, shimmery complexion.
7. Haus Laboratories
Haus Labs is Lady Gaga's makeup brand and $1 from every purchase is donated to the Born This Way Foundation she created.
Lady Gaga’s Haus Laboratories is a beauty brand with quirky product names and a mission to encourage every customer to love themselves. Whether you're shopping for the “eye-dentity” eyeliner or the “le riot” lip glop, you’ll see the products worn by models of all genders, races, and ethnicities—all of them looking fabulous.
With every purchase, $1 is donated to the Born This Way Foundation, co-founded by Lady Gaga and her mother, aimed at “supporting the mental health of young people.” Whether you claim to be a “Little Monster” or not, Haus Labs has almost everything you need for a full glam makeup look at an affordable price.
8. Good Light
Good Light makes skincare that "goes beyond the binary."
Good Light is a brand that focuses on going beyond the binary. Founded by David Yi, author of the book Pretty Boys, Good Light refers to itself as "gender-inclusive" because "the Western world has been viewed through a traditional binary lens and our mission is to take back power, create more space for those who don't conform to societal gender roles or expressions." At Good Light, 1% of sales is donated to True Colors United, an organization that helps with youth homelessness, focusing specifically on the unique experiences of LGBTQ+ community.
Not only is Good Light amazing with their stance on gender expression, but all of its products are formulated with sensitive skin in mind. Some of the most popular Good Light products are the Microcosmos Set, a complete regimen with 4 easy steps that will regulate the microbiome, and the Metamorphosis Skincare Set, a daily regimen focused on your skin barrier function that makes it more robust with every use.
9. KimChi Chic Beauty
KimChi Chic Beauty was founded by a finalist on Ru Paul's Drag Race, KimChi.
Sang Young-Shin, known by many as KimChi, of Ru Paul's Drag Race fame, made it to the top three on the show back in 2016. In 2019, KimChi launched her own makeup brand, KimChi Chic Beauty. "I believe your face is a canvas to create art. Whether it's subtle or out of this world, makeup can elevate the way you feel about yourself," she said.
Fans of the brand absolutely love the Candy Lips Lip Mask in Pink Sour Punch, Twenty Five Palette (Send Me Nude'les) and Stage Proof Matte Setting Spray. KimChi Chic Beauty donates 2% of their earnings to The Trevor Project, as it is a big supporter of LGBTQ+ mental health and suicide prevention.
10. Non Gender Specific
As you can probably infer from the name, Non Gender Specific's products are for "all humans," regardless of gender.
Like many of these other brands on this list, Non Gender Specific started with a beauty industry professional, Andrew Glass, who was fed up with the heteronormative exclusivity of the industry and decided to take matters into his own hands. So in 2018, Non Gender Specific was born in an effort to create a skincare brand “for all humans,” regardless of identity, sexuality, race, or ethnicity.
One of its bestsellers is the Phytonutrient Concentrate—a $185 face oil that incorporates 23 plant-derived ingredients that aim to moisturize and protect your skin. It includes vitamins A, E, D, and K as well as other botanical and fruit extracts and oils that all together claim to enhance the production of collagen (a protein that keeps the skin firm), brighten skin appearance, and repair damage.
Shop Non Gender Specific on Credo Beauty
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