Whether your ideal brows look natural or sculpted
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People say that eyes are the windows to the soul, but our brows are what really give us away. We furrow them to convey anger, lift one to show our confusion, and raise both to display surprise. Taking care of your brows adds a certain amount of sophistication to any face and grooming them can be the easiest way to transform your look. In the not-so-distant past, eyebrows took a backseat to smoky eyeshadow and voluminous lashes. It was even a trend to make your eyebrows thinner so they wouldn't be the star of the show. In more recent years, though, brows are at the center of polished looks. Whether you're going for bold or natural makeup, there's a brow style—and corresponding product—to attain.
Don’t let the dainty tube and wand fool you—Glossier’s Boy Brow packs a punch with just a tiny bit of product. Available in clear, blond, brown, and black, the grooming pomade uses a creamy wax formula to hold hairs in place without feeling stiff. If your brows are light and sparse, the colors add pigment into the equation, or you can opt for clear to condition and lock the hair into place.
One Glossier reviewer writes: "I. Love. This. Product. It makes doing my brows so easy, a single tube will last you forever, and I literally have to put minimal effort into applying it--just a swipe or two on each brow and I'm all set for the day. This takes my natural brow game to the next level without being over-the-top or looking over-applied."
Unlike Glossier’s, this kind of pomade comes in a jar and is best applied with an angled brow brush. The Anastasia DIPBROW Pomade claims to be smudge-free and waterproof. Plus, it’s great for tracing the edges of your brows for a sculpted look and adding pigment to sparse areas.
One Sephora reviewer raves: "I can't go through the day without this ! The product makes my brows look amazing. The formula is no joke, I fell asleep with my makeup on once and when I woke up MY BROWS WERE STILL ON. I'm definitely buying this over and over again."
Benefit’s version of a brow gel contains tiny microfibers that the company claims adhere to brow hairs to create volume. The brush is small so you can control exactly where you’re combing and avoid getting color on the skin outside of your eyebrows. The formula also claims to be water-resistant, if that’s a winning quality for you.
"This is an amazing brow gel," one Sephora reviewer writes. "It manages to tame my eyebrows and defines them, too! I don't really like to wear too much makeup and this is a quick and easy way to have my eyebrows on fleek!"
If the consistency of brow gels is too sticky for you or too strong of a hold, Essence makes an eyebrow gel that is perfect for anyone who prefers a lighter touch. It's also beginner-friendly and a fraction of the cost of other gels. The texture is a bit thinner than Glossier’s Boy Brow, but it still fills in the scarce areas to give the appearance of thicker brows.
One ULTA reviewer is a repeat purchaser: "As a mom of toddlers, this is the easiest and quickest way to get my brows to look normal and get out the door. And you can't beat the price. I have purchased this over and over!"
When you want to add a little more pigment than what a gel can give, whip out a pencil, like this one from NYX to outline your eyebrows and add hair-like strokes throughout. The pencil—with eight shades ranging from taupe to auburn to black—has a “super-skinny” tip for precision and a creamy texture for easy application.
One ULTA reviewer gushes: "I've purchased this brow pencil time and time again! Works just as well as the high-end brands I've tried in my opinion, without the price tag. Glides smoothly and the spoolie works great too."
If you prefer a thicker brow pencil that covers more ground in one fell swoop, Benefit’s Goof Proof could be your new go-to. It uses a square-shaped, anglular tip to fill in your brows faster. Glide on one of the 12 colors and use the spoolie to brush the hairs out.
One Sephora swears by it: "Love this brow pencil! It’s small tip makes it easy to mimic little brow hairs and the formula stays put all day, even in our South Florida humidity!"
Considered a cult-favorite product at Sephora, this pencil is perfect for creating a feathered-out effect with your brows by drawing on thin lines that mimic hair or for tracing your brows and filling them in boldly for a strong, defined look. The retractable pencil, which comes in 10 shades, also has a brush at the end for grooming and blending.
"I love this brow pencil, I've tried others but keep coming back to this one," one Sephora reviewer writes. "The ultra-fine tip makes it easy to mimic your brow hairs, the colour is natural, and it lasts all day."
Newer to the brow trend is Rihanna’s Fenty Beauty, which released a pencil with an impressive 14 shades right out of the gate. Like others on this list, the Fenty pencil has an ultra-fine tip that makes for ultimate precision. This one also claims to be smudge-resistant, waterproof and long-wearing, and it includes a dense brush (rather than a spoolie) to blend and style the hair.
One Sephora reviewer raves about the color selecton: "Finally a company that puts out more than one 'way too red' shade for redheads. For the first time, I have a match to my eyebrows and don’t have to settle for a brown. The formula glides on easily and I like the styler more than a typical spoolie!"
For a one-stop brow source, e.l.f. makes a duo featuring a colored wax that fills in your brows similar to a pomade and a lighter-hued powder to set down the cream. The kit—available in shades light, medium, dark, and ash—also comes with a double-ended brush with an angular shape on one end for the cream and a rounded shape on the other end for sweeping powder over the brows.
One e.l.f. Cosmetics reviewer writes: "This is always my go-to product! I've used this for years and it never fails me when I need to do my eyebrows in a time crunch. I also love how it comes with a small brush which comes in handy."
If you’re only looking for powder products for your brows, search no further. Anastasia Beverly Hills’ Brow Powder Duos each come with two shades that provide sheer-to-medium pigment, depending on how heavy-handed you are, and a lightweight feel. Whether your brows are light blond, caramelly red, or dark brown, there’s a duo to suit your look.
"I absolutely loved this product! I've always had a hard time finding a color to help my way-too-light brows, that would look natural. Well, my search has ended," one Sephora reviewer enthuses. "It doesn't rub off, and it looks absolutely natural. Easy to apply, and gentle on my sensitive skin. I'm a fan!"
Leaving waxing and threading to the professionals is probably the best (read: safest) idea, but for maintenance, keep a trusty set of tweezers on hand. If a stay hair pokes through, or if you prefer to only pluck your brows every few months and avoid the salon altogether, the Tweezer Guru Slant Tweezers have over 8,000 reviews and a 4.3-star rating on Amazon for their easy-to-use model.
"I am so happy with these tweezers," one Amazon reviewer writes. "As I have gotten older, my eyebrow hairs have become finer and harder to tweeze. My regular tweezers could no longer grasp the hairs. It became very frustrating to groom my brows. I tried several other tweezers including expensive popular brands. But only the Tweezer Guru slant tip tweezer got the job done. Would definitely recommend!"
If you buy a pomade or powder that doesn’t include a brush, or the brush isn’t up to snuff, this duo from EcoTools is the perfect addition to your makeup brushes. Use the angular brush to apply cream or powder products and use the spoolie to comb through the hair either to style them or to push them up when you're ready for a trim.
One EcoTools reviewer raves: "I love this brow brush. I have no brows and have to draw them on. It's not easy to do and get a natural effect. This brush is the best I've used. It's thicker than other brow brushes I've used and lays powder on in a softer, more natural way."
To trim your brows as they grow out, use a pair of cosmetic scissors. Ones like the Japonesque Pro Performance Beauty Scissor come in handy when you’re trying to grow your brows to be fuller but still need to keep them groomed. This pair is stainless steel, making them more durable and long-lasting.
One Target reviewer writes: "This is a great product—it is sturdy and easy to use. It makes trimming my brows a piece of cake."
Prices were accurate at the time this article was published but may change over time.