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Beauty

A smart perfume that lets you customize your scent is on the way

The brand says that if Apple brought a perfume to life, this would be it.

A person holding up a rose gold canister of perfume. Credit: Ninu Perfume

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Depending on what event you’re going to or who you’ll see there, you may swap out one perfume for another scent that matches how you want to feel that day. We all want bespoke things, and what better than to have your own custom fragrance that you can tweak based on your mood? Ninu, a smart perfume, plans to allow you to do just that via a phone app.

What is Ninu?

A man holding up a black canister of perfume to his neck and a smartphone screen pops up on the image to show that a perfume has been selected.
Credit: Ninu Perfume

Ninu allows you to customize your fragrance through a companion app.

Ninu debuted at CES 2021 still in the beginning phase of its creation but with a bold claim: “If Apple would present perfume on CES 2021, it would look like this.” Immediately, we were intrigued—how can a perfume be “smart?”

A year later, Ninu, dubbed the world’s first smart perfume, is a cylindrical canister that contains three glass cartridges filled with complementary base notes, such as “floral,” “fresh,” and “oriental,” from German fragrance brand Moellhausen. The canisters come in masculine, feminine, and unisex designs, and each one promises to be 100 perfumes in one, thanks to the ability to customize and save the ratio of notes and intensity of the overall fragrance using the company's corresponding app on your phone.

When will Ninu be available?

A white canister of perfume sits on a vanity.
Credit: Ninu Perfume

Ninu is available in masculine, feminine, and unisex designs.

Ninu Perfume is available for pre-order on Kickstarter but will be available for purchase on Ninu’s website in June 2022 for an estimated $259.

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