When Sony offered us an early look at their new SLT-A99V, we bolted down to its Madison Avenue office to give it a try. This will be the first-ever full frame camera to feature a translucent mirror, and with it comes a host of various advantages and disadvantages: The A99 offers full-time, continuous phase-detection autofocus, at the expense of less light hitting the sensor. It's basically the full-frame version of last year's Alpha A77, with similar pros and cons and a much bigger sensor.
Alpha-system photographers are sure to be excited about the announcement, since it's the first full-frame camera with an A-mount since the A850, released back in 2009. Sony, however, is positioning the A99 mainly for video capture. It also has the distinction of being one of the smallest full frame interchangeable lens cameras on the market.
The A99 will launch in October, and the body will be relatively affordable at $2,800.