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Riya calls its website the "next generation of photo search." The company, established last year, pulls 3D information from 2D images. Using a Computer Vision algorithm developed by Riya co-founder Burak Gokturk, the website allows users to tag photos by matching faces to names automatically. The auto-tag function is based on individual facial variations, including hair, make-up, glasses, and expressions, as well as light source direction and distribution. Users will find there are three possibilities: a "Match," "Maybe a Match," or "Not a Match."
Riya is a free photo-sharing service with no maximum limit of the number of photos users can post. Picture sharers finally have a website to do the photo cataloging work for them by putting a face to the name.