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March 26, 2007 – Earlier this month, Fujifilm launched a new service for personalized postage called YourStamps.com, that allows users to put their photos and artwork on their stamps. For a little more than the standard price of postage, users can get customized stamps for retail pick-up or have the personalized stamps shipped to them.
"YourStamps exemplifies Fujifilm’s commitment to supporting its retailers by providing innovative new ways to increase revenue and drive in-store traffic," said Fujifilm vice president of Marketing and Strategic Analysis Gael Lundeen. "YourStamps is a very affordable and extremely easy way for retailers to create potential year-round new revenue streams," said Lundeen.
Americans spend $22 billion on stamps each year, according to the U.S. Postal Service.
Research shows that as much of 20 percent of those consumers would buy customized postage, stated a March 14 Fuji company press release.
With Fuji’s YourStamps, users can purchase stamps worth 24 cents up to $4.05, including the standard 39 cents for a regular-sized letter. Users can choose not only the image but layout, font, text, and borders. Fuji states on their website that customized postage could be used for wedding invitations, showcasing personal artwork, or even promoting a new business.
There are a few restrictions on the personalized stamps. Users must have copyright ownership or authorization for using a photo or logo. Users are also prohibited from using obscene or pornographic images.
The size of Fuji YourStamps postage is larger than a regular U.S. postage stamp, measuring 1.3 x 2.1 inches with the actual photo measuring 1 x 1.7 inches. One sheet, consisting of 20, 39 cent stamps will cost $17.99 over the standard $7.80 that users would pay for regular postage. If users opt not to pick up their order at a participating retailer, they can have the stamps shipped to them with additional charges.
Interested readers can make their own customized stamps at http://www.yourstamps.com/.