Leica Launches Summarit-M Lenses
Leica recently announced the launch of a new line of lenses called the Summarit-M class for digital rangefinders. The new Leica Summarit-M series come four focal lengths, a wide 35mm, standard 50mm, and zoom 75mm and 90mm. All the lenses have a maximum
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August 3, 2007 – Leica recently launched the Summarit-M class of lenses for digital rangefinders. The series features four lenses: 35mm, 50mm, 75mm, and 90mm. All the lenses have a maximum aperture of f/2.5 and will be available in November.
The new lens take on a retro look with a return to a "Leitz-Norm" font that was originally used in the 1960s by Leitz Wetzlar, according to the company website. These precision lenses also include the original red button color of the Leitz mounts.
"The launch of the new Leica Summarit-M lenses is the start of a campaign in which Leica is putting a greater focus on its core competencies in optics manufactur[ing]," according to the website.
"The aim of all these efforts is to create high-class photographic and phototechnical images," said Leica Camera AG CEO Steven Lee. "Corner-to-corner definition and brilliance over the entire visual field, maximum imaging performance already at full aperture and superior stray light reduction - this is what photographers like about their Leica lenses, plus a unique mechanical excellence that is immediately felt when turning the focus ring or adjusting the aperture. This gives Leica photographers decades of pleasure - and enviable photographic results."