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Sony announces nine new 2012 Cyber-shot models

Sony revealed nine new Cyber-shot models today to complete their spring 2012 lineup.


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Sony announced today the release of seven new compact models, rounding out the rest of their 2012 CyberShot lineup, including four new HX-series models.

The announcement also fills out their TX lineup, with the slim 5X optical TX66 and TX20 joining the TX200V that was announced in late January. Sony also released the slim, attractive 10x optical WX150 and a sub-$200 compact camera, the W690.

The feature shared by most of the cameras announced today is the integration of higher quality CMOS image sensors, with only the DSC-H90 (a 16x middle zoom camera) sporting a slightly older CCD image sensor, 16x optical zoom lens, 1080i video, and an MSRP of $249.99.

Sony's long zoom HX series gets the most love with today's announcement, introducing a new high-end 30x optical camera, the HX200V. Sony's new flagship will sport an 18-megapixel CMOS image sensor, 1080p video, GPS, 3-inch tilting screen, and large comfortable grip in a DSLR-like form factor. The HX200V will begin shipping in March for an MSRP of $479.99.

The next step down is the HX20V and HX30V long zoom models, with 20x optical zoom, 1080p video, built-in GPS, and a 3-inch 921k-dot screen LCD. The only difference between the two models is the inclusion of WiFi in the HX30V, for a small price difference. The HX30V and HX20V will hit stores in May, with the 20V costing $399.99, and the WiFi in the HX30V upping the cost to $419.99.

Sony also showed off the HX10V, a 16x optical zoom camera with an 18-megapixel EXMOR CMOS image sensor. The HX10V will have a 16x optical zoom lens with a 24mm (35mm equivalent) wide angle of view, 3-inch 921k-dot LCD screen, and built-in GPS. The HX10V will ship in March for an MSRP of $329.99.

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From there Sony also announced two new TX-series cameras, the slim TX66 and TX20. The TX20, like the high-end TX200V, will be waterproof, feature a 16-megapixel CMOS image sensor, 4x optical zoom, 3-inch touchscreen LCD, and 1080i video for $329.99 (for reference, the TX200V will go for $499.99).

The TX66 will split the difference in performance between the TX20 and TX200V, with a 5x optical zoom lens, 18-megapixel CMOS sensor and 3.3-inch OLED touchscreen (sensor, lens, and screen all the same as the TX200V), 1080i video, and high-speed autofocus for $349.99. The TX66 will begin shipping in March while the TX20 will take a little longer, shipping to the public in May.

Sony also revealed two new sub-$250 W-series cameras, the WX150 and W690. Both cameras are slim 10x optical zoom bodies, though the WX150 is higher quality with an 18-megapixel CMOS image sensor, 1080/60i video, 3-inch rear LCD, and optical stabilization for $249.99.

The W690 isn't quite as exciting, but it slots in above Sony's basic models, with a 10x optical zoom lens, 16-megapixel CCD image sensor, 720p video, 3-inch rear 230k dot LCD, and optical stabilization. The W690 will be available for $179.99 and willl ship along with the WX150 in May.

For the full press announcement on all these cameras, including availability of specific colors and explanation of some of their other features, please see the full announcement here.

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