Fans of European luxury goods, take note.
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Earlier this week, high-end European appliance manufacturer Asko announced a new line of 12 dishwashers for the U.S. market.
Unless you're a dishwasher aficionado, you're probably thinking, "Who's Asko?" While its machines may be fairly commonplace in upscale European kitchens, the brand isn't as familiar to Americans. However, that may be about to change.
The brand is currently distributed by Sub-Zero Wolf, maker of eponymous upscale refrigerators and cooking products. Unlike other luxury brands, Sub-Zero Wolf doesn't make a dishwasher—a big deal in an industry where consumers like to buy packages of appliances from the same manufacturer. Now that the company distributes Asko products, a customer can buy a matching Wolf range, Sub-Zero refrigerator, and Asko dishwasher—and even get a significant discount on the suite.
All of the new dishwashers include refinements made to appeal to fans of minimalist design and high-end features: enhanced spraying zones, decreased noise levels, and quicker drying times—the latter courtesy of the Turbo Drying feature, which combines post-rinse moist air with dry air from outside the unit to speed things up. All 12 of the new units also boast larger capacities than previous models, as well as a height-adjustable upper rack.
It appears that just as much thought has gone into making the dishwashers visually striking. All 12 models can be installed flush with cabinetry and are panel-ready for those who prefer a discreet look. Without the panel-ready option, the units are encased in a fingerprint-resistant stainless steel, and feature tubular or pro-style handles designed to match appliances from Sub-Zero and Wolf.
The company has been on a roll unveiling new products lately. We got our first glimpse of the company's updated cooking lineup in late 2013, at IFA Berlin. Though Asko representatives said an all-new kitchen lineup might come to the U.S. at that time, only Asko laundry and dishwashers are currently on sale here.
Pricing has not yet been announced, but Asko says the new models will be available in a rolling launch starting "beginning in summer 2015." Check with your local Sub-Zero/Wolf distributor for more details.
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