20 most popular places to buy baby supplies online
Preparing for your newborn is easy with these options.
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There's nothing more exciting than shopping for a new baby. We've tested baby supplies from all kinds of large and small retailers, from Brooklinen, which sells all-star toddler sheets, to Carter's, which sells some of the cutest baby outfits you can find.
We’ve rounded up 20 great online sites and stores that will make purchasing everything on your list easy and affordable. From clothing and bottles to furniture and toys, these online resources exist to help parents-to-be and new parents’ lives easier.
Whether you’re decorating your nursery, beginning your registry, or realizing you need way more bottles, buybuyBaby has you covered. While there are some storefronts, its online selection is hard to beat. You can search by brands like Graco, Fisher-Price, and bugaboo or go directly to the section you need. I’ll admit the Nursing & Feeding section is full of highly rated options that we love. BuybuyBaby also has a style quiz and design squad if you want a hand preparing your home for a little one.
Carter’s is where you’ll want to stock up on all things clothing for your baby. With “made to match” items you can easily fill dresser drawers with onesies, sweatpants, tshirts, and socks that will go together even if you’re dressing in the dark. The store also has free shipping on orders over $35, so it’s worth it to buy a handful of outfits at a time. Sizes run from premie to 5T for toddlers, and there’s a kids’ section up to size 14. Carter’s clothing is soft and there are so many patterns to choose from to fit your little one’s developing personality.
Amazon is the king of convenience, and for anyone who has a baby that’s likely near the top of their list when needing things for their little one. As everyone knows, Amazon carries thousands of options and ships quickly. The baby section of Amazon carries all your favorite brands like Seventh Generation, Pampers, Huggies, and more. You can also buy nursery decor, toys, and necessary electronics like thermometers, baby monitors, and baby food makers. Also, Andy Cohen and Lauren Conrad have searchable registries for all their baby essentials!
Kohl's is a great place to shop for affordable clothing and accessories, but did you know it has a robust catalogue of baby supplies, including everything you need to supply your nursery and fill your baby's playroom? Kohl's is a great option for one-stop-shopping, and the site frequently runs site-wide sales, which allow you to shop supplies for even less.
Walmart recently launched Walmart+, its on-demand shopping and shipping subscription. Though it’s similar to Amazon Prime, it has the benefit of thousands of storefronts across the nation that you can stop at for curbside pickup for expedited shopping and checkout. Walmart carries baby supplies like diapers and food, and it has a wide variety of strollers, monitors, and clothing for your newborn or toddler. Walmart+ does require a membership, but when you have children it can be hard to run errands, so investing in Walmart+ allows you to shop on mobile and have it delivered or scan items as you shop in store and not have to worry about unloading and reloading at the checkout counter, which we all know is a struggle when children are in the cart seat.
6. Hello Bello
Hello Bello is a company attuned to what babies and kids need, from diapers to vitamins to personal care. With high standards and products without the “bad stuff,” Hello Bello provides bundle deals of the items you’ll actually use. The company prioritizes plant-based and organic ingredients in products, which is important since kiddos have such sensitive skin and still-developing bodies. On the website you can customize your monthly box with items like diaper rash cream, diapers, cotton bodysuits, mineral sunscreen, and surface wipes. Plus, we tested Hello Bello's diapers and loved them as much as Kristen Bell and Dax Shepard did.
If you’re looking for convenience and affordability, Target is for you. It carries numerous brands of all the baby essentials: onesies, diapers, bottles, car seats, strollers… you name it. It runs different deals on baby supplies every week, so if you have your eye on something specific (that isn’t urgent) it’s helpful to check back each week. One of Target’s biggest appeals is that it can be a one-stop-shop and it delivers, so you can put in one order with everything you need for your kids and do curbside pickup or same-day delivery.
8. Thrive Market
We tested Thrive Market and enjoyed using the organic grocery delivery service. Doing research on what you consume—and what your baby consumes—is important to many families. But it also takes a LOT of time and energy. Thrive simplifies what you’re searching and sifting through to guarantee you’re buying quality products with natural and healthy ingredients. Thrive Market has a great selection of snacks, including applesauce, granola bites, and gummies. Though the food sections are more suited for toddlers and older children, the baby section for bath and body, diapers and wipes, and feeding accessories is useful to all parents.
9. Pottery Barn Kids
Though your registry is packed with items for your baby, don’t forget about the furnishings that you’ll need too. There is the whole nursery to decorate, and I hear that rocking chairs and couches are where new parents spend a majority of their time. Pottery Barn is known for quality, sophisticated furniture and decor, and just because your child is young doesn’t mean their room can’t be chic too. You can purchase furniture items like cribs and rocking chairs as well as super soft blankets, playsets, and carseats for time when you’re on the go.
Zulily is a unique online marketplace where new sales are posted each day. Zulily gathers products from hundreds of brands in one place, making it a go-to spot to shop on a budget. And, shipping is free on orders over $35. However, if you’re looking for a certain product it may be best to periodically search for it since the turnover on Zulily happens so quickly. You also have to use your email address to shop, but it doesn’t require a paid membership as some other sites do. The baby and maternity section is full of low-price staples like baby blankets, bibs, food storage options, and plush hooded bath towels that are just the cutest little things.
I recommend Wayfair to anyone looking to add finishing touches to a room. Do you need a mirror? A rug? An ottoman? Use Wayfair to find what you need. To make the baby’s room comfortable for you you can search for gliding chairs, floor lamps, or even smartplugs to turn baby monitors or diffusers on with an app on your smartphone. I’ve had great experience with Wayfair’s shipping (super quick) and customer service will help you get what you need just in time.
12. Burt’s Bees Baby
I didn’t realize Burt’s Bees made more than skincare and makeup, but surprise! The company has an entire Baby and Mama line of clothing and products. There are adorable socks and booties, organic cotton bibs, and even matching family pajamas just in time for the upcoming holidays. Burt’s Bees has high standards for textiles, so you can rest assured the clothing is made with organic cotton that is both soft and safe for your baby and you. Hint: the prints and fabrics in the nursery bedding section will complete and crib!
13. Bed Bath & Beyond
Bed Bath & Beyond is where I go when I can’t find a home item anywhere else. Its stores tend to have the items that others don't, whether it’s because of a non-standard size or a celebrity endorsement. What I didn’t know was how many baby products it carries, including one of our favorite diaper bags from Eddie Bauer and audio baby monitors. Bed Bath & Beyond constantly runs deals and discounts, so if you’re growing your family on a budget it’s worth checking out its selection.
14. OshKosh B’gosh
My mom swears by OshKosh B’gosh and you can tell because my brother and I are wearing its clothing in practically all our home videos. OshKosh has the cutest outfits and onesies for babies and children, and the overalls are iconic and precious when paired with floral and checkered onesies. OshKosh also has an extensive selection of soft and affordable clothing—from size 0 to 14 and everything in between.
Dyper is a subscription-based diaper company specializing in compostable diapers that are better for your baby and for our Earth. Each diaper is made from bamboo and Oeko-Tex certified to ensure that there are no harmful toxins present, like chlorine, TBT, or Phthalates. The diapers are also unprinted and unscented, so they’re great for soft baby skin.
The subscription service automates when your diapers are ordered and delivered, so you can focus on everything else. It’s both convenient and affordable—depending on which package you select and how often you need to change diapers. The diapers also come in biodegradable bags and recyclable boxes that you can repurpose to send diapers back in through Dyper’s compost project.
16. The Honest Company
Honest is a brand of natural baby supplies ranging from wipes to onesies to bath and body products. The company is transparent about the ingredients that it uses in its products, and over 2,500 ingredients are on the “No List” so you can feel good that what you’re using in your home is top quality. Items are labelled clearly and consistently and ship in earth-friendly boxing. I love the gifts section of the site too; it’s perfect for expecting friends or last-minute shower ideas.
KoKo is a zero-waste store and refillery with several pop-up locations throughout the Midwest, but they ship all across the U.S. I’m lucky to live in Columbus, OH, where KoKo’s first refillery is, and they happen to carry a handful of natural and safe baby supplies! They have staples like baby wipe spray, booty balm, and sippy cups made from plant plastic. If you’re keeping your home as non-toxic as possible, KoKo is a great resource. They also stock kids’ bamboo toothbrushes and cleaning products for your whole home.
Babylist works similarly to Pintrest by allowing you to compile a baby registry of items from any store. You can mix and match and customize as much as you want. In addition to being super useful for expecting parents, they also have their own online store stocked with everything from carriers and car seats to teethers and toys. There is also an entire section of Gift Sets that combine commonly bought items together for quick purchases. I especially love the selection of swaddle blankets. I also love that the site is well organized and includes a storage and educational toys section.
If you’re searching for baby essentials like a crib, bassinet, or stroller look no further than Guava. The Guava Lotus Bassinet Kit + Crib Bundle was our top bassinet pick earlier this year. One of the greatest features is that the bassinet can convert into a pack and play, making it useful at home and while traveling. It even folds up to fit into a backpack—which is included—to be ultra-portable. The lotus bassinet is a bit pricy, but it’s a multifunctional pick perfect for families who travel or are moving often. Guava also has a variety of crib accessories and the Roam Crossover Stroller, a foldable and portable stroller perfect for outdoor adventuring and everyday errands.
When I texted my close friend who has babies, she said she gets many of her supplies secondhand but everything else is from Costco. Costo is a go-to for many families, especially because it is known for carrying things in bulk quantities. And if you have kids, you know how useful it is to have things on hand. My friend, Sohpie, swears by their diaper selection—and prices. Costco carries popular brands like Huggies as well as their house brand Kirkland Signature.
Costco also has a full grocery section, so you can stock up on baby food and quick meals. You do need a membership to shop at Costco (in-person and online), but I’d venture to say it’s more than worth it, especially for newborns and growing families.
Prices were accurate at the time this article was published but may change over time.