This buzzy pregnancy subscription box is a perfect gift for moms-to-be
Oh Baby boxes are all about pregnancy self-care from the first trimester on
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After years of being inundated with subscription box ads on social media, I was finally excited about one: Oh Baby boxes for expecting and new mamas. The Oh Baby subscription is comprised of four boxes sent to you throughout your pregnancy and beyond—during the first, second, and third trimesters, plus the first three months postpartum, which is often known as the fourth trimester. While there are a few other subscription box services out there for moms (like Bump Boxes and Mama Bird boxes) many focus on sending you baby items. Oh Baby boxes, on the other hand, are all for you and your changing body. Or, in this case, me and mine, as I'm due with my first baby in January.
What do you get in the Oh Baby boxes?
There are four variations of boxes curated monthly, each supposedly a $100-plus value. Each box contains six to eight pregnancy-focused items for mom, and sometimes a few for your partner or the baby, too. The boxes change from month to month, depending on what Oh Baby’s staff is excited about at the time. The price for a single box is $39.99, with a $2 per box net discount if you opt for the three-month plan (total: $113.98) and a $4 per box net discount if you opt for six months (total: 215.95).
I received the first and fourth trimester boxes for testing. Currently, all four boxes include some variation on the below, a mix of beauty and personal care products from small boutique brands and proprietary Oh Baby self-branded products.
First trimester: Vivoo strips, which supposedly assess your health from your urine; an ice roller to help with hot flashes; Vermillion Cosmetics lip hydration masks; sundown lotion to moisturize your skin after a day in the sun; Busy Beauty dry shampoo and conditioner; a “Mama” necklace; a birth plan card; and a baby registry checklist.
Second trimester: Modern Skyn floral bath milk; Fairhaven Babykit perineal gel; Mommy's Silky Eye Shade mask (an Oh Baby box exclusive); Unicorn Glimmer’s Pedi-in-a-box; an Oh Baby Box exclusive mug; an Avry lavender-scented hand mask; "The Pregnancy Book for Men"; and a baby milestone countdown board.
Third trimester: Isabella's Clearly vegan cuticle oil; Taupe Coat non-toxic nail polish; pregnancy belly tattoos from Tattoo Fun; Modern Skyn stretch mark oil and breast balm; a gold foil pillow case and "mommy" hat designed by Oh Baby Boxes for maternity and baby photo shoots; and bra extenders.
Postpartum box: K. Voss Bronzing Potion Glow Cream; a triangle “balance” necklace from The Happy Shoppe; a mud mask from Herbal Transdermal; Moroccan Magic lavender-vanilla lip balm; two Rawr Naturals protein powder packets to add to smoothies for assistance with milk production; Modern Skyn chamomile and lavender baby powder, and Way of Will sensitive skin facial toner.
What’s great about Oh Baby boxes?
My sample boxes arrived quickly, via UPS, and they were packed up adorably in pastel-colored boxes with layers of tissue paper and inserts that explained what I was getting.
When I opened the boxes, I found a good variety of products; mainly beauty and personal care items, but I liked that I also got necklaces and some educational materials, plus that cool-if-weird Vivoo tool and its companion app, designed to detect nutritional deficiencies and other health information from your urine.
I especially loved the jewelry, the Mama and “balance" necklaces, which I found myself proudly wearing all the time. The lip hydration masks from the first box and the lavender vanilla lip balm from the postpartum box also served my chapped pregnancy lips well. I even made use of that frozen roller during my second trimester, and I found that the sensitive skin toner worked well on my very finicky skin.
I also liked that all of the items were pregnancy-safe and that some of them, like the face mask, came in containers that were bigger than the usual sample size, which meant that they lasted for months. And it was fun to try items and brands I’ve never seen before.
Online reviewers also mostly reported loving these boxes, especially during the first trimester when you’re trying not to share your pregnancy with others but still want to feel special.
What’s not-so-great about Oh Baby boxes?
A few of the items, like the ice roller, felt a bit cheap—it squeaked when rolled and was made with plastic that felt lightweight and breakable. Despite the company touting "full-sized" items, the dry shampoo and conditioner ran out after just one use, meaning I couldn’t put them in my hospital bag for post-labor as I'd planned.
Some of the items were also not-quite backed by science: The Vivoo urine tests, while cool in concept, didn’t offer much useful data. Unfortunately, the sticks told me that I likely had an infection (I got a 4/10 immunity score) when I didn’t—something that made me nervous enough to call my doctor, who confirmed that I was just fine.
Several of the beauty products had slightly odd ingredient lists, too; the mud mask, for example, warned of possible inflammation and contained “ocean solution concentrate” (a.k.a., salt).
The online reviews of Oh Baby are mostly positive. The only complaints were that the boxes contain mostly beauty items, which can be an overlap with other beauty subscriptions. If you already get one of those, you might find that you’re receiving similar products in your Oh Baby boxes.
So, is Oh Baby worth it?
The Oh Baby boxes offered a good mix of curated, pregnancy-safe items that were fun to try, especially during my first trimester—when I was newly excited to be pregnant and show it off!—and late in my second trimester, when I valued skincare and relaxation-focused products that helped me slow down because I was feeling pretty uncomfortable.
In the end, there were a few products I enjoyed and would go back and buy again, including that yummy lavender lip balm, both necklaces, and the facial toner and mud mask. I’d also give Oh Baby as a gift—especially the first box—to my expectant-mama friends, as it’s a fun way to celebrate their news. That said, I didn’t think the boxes were worth $39.99 per month as an ongoing subscription—especially as some of the products ran out quickly or felt cheaply made.
What I loved most about the Oh Baby boxes was that they focused on keeping mom relaxed, pampered, and proud. All too often, pregnancy-focused celebrations and products seem to contain mostly items for baby. The focus on the mom-to-be's self-care in these boxes is a breath of fresh air.
Prices were accurate at the time this article was published but may change over time.