Haier's New Appliances Take Aim at Small Kitchens
Live large with these low-cost small appliances.
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Haier may be one of the world's largest appliance manufacturers, but its newest products are designed especially for small kitchens.
The company has a whole new suite of appliances sized for small-space living—from urban apartments and condos to tiny houses out in the country. While the built-in and freestanding products have the same style and special features of pricier models, they'll sell at a price point far lower than most similarly sized competitors.
For instance, a 28-inch counter-depth French door fridge has a stainless finish and two freezer drawers, but an MSRP of just $1,899. A 24-inch dual-fuel range with a stainless exterior, convection, and an 18,000 BTU power burner will sell for just $1,399—not counting sale prices.
There are also built-in products, including a bean-to-brew espresso maker, gas cooktop, and side-hinge wall oven—the sorts of appliances that usually only come from high-end manufacturers.
The new appliances debuted at Dwell on Design in LA, a major design show attended by builders, architects, and designers. This year marks the first time the Chinese company exhibited at the show, with products aimed squarely at the design community.
We spent some hands-on time with some prototypes on the show floor. While it's clear they're not up to the fit and finish of some similarly-sized appliances from the likes of Miele and Liebherr, they also cost thousands less. We're excited to get them into our labs and see how well they perform in our tests—on paper, at least, they seem like solid values.
Haier is the latest company to hope that a trend towards small-space living will lead U.S. consumers to buy appliances with smaller footprints. Last year, Blomberg unveiled its lineup of 24-inch ranges and apartment-style refrigerators, and LG sells a few compact refrigerators and combo washer/dryers in the U.S. All three companies have a worldwide presence, which means they already have expertise building the smaller appliances that are popular in Europe and Asia.
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