Smart Home

A popular online-only brand is headed to shopping malls

Anker also debuted a new smart home brand

Anker speaker Credit: Anker

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Look out, Brookstone: With a new brand and new retail kiosks, one of Amazon’s top-selling brands wants to expand into the smart home—and your local shopping mall.

Anker, a Chinese firm best known for selling accessories like battery chargers and Bluetooth speakers through Amazon, recently took the wraps off Eufy, its new home-focused brand of electronics and smart devices. Launch products include a robot vacuum, humidifier, and LED desk lamp.

During celebrations for the company’s 5th anniversary, Anker also announced that its flagship brand will be opening its own retail kiosks, with the first Anker Interactive Kiosk opening on October 17 at the Westfield Valley Fair Mall in Santa Clara, CA.

“We want to bring Anker to every person in America, meet them face-­to-­face, let them experience Anker before making a purchase,” Anker vice president Arthur Gao said in a statement.

"All Eufy products are designed in-house"

Like Anker, which started in 2011 as the house brand of a Chinese manufacturer, Eufy relies on its own engineers and partnerships with factories to create new products.

“All Eufy products are designed in-house, and we work together with manufacturers to produce them,” said Eufy spokesperson Jenna McLeskey. “The EufyLife app is completely designed and programmed by in-house software engineers.”

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Many of Ankers products are highly rated by Amazon’s user reviewers, and one of its robot vacuums was awarded an Editors’ Choice by earlier this year.

In the future, according to McLeskey, Eufy will launch a suite of connected products that all work with a mobile app, including a digital body scale and smart lighting. Those products should be available before the holiday shopping season, with more health-related products bowing in 2017.

According to the trade publication Internet Retailer, Anker had revenue of over $100 million in 2015, and its founder has plans to take the company public in 2017.

McLeskey says that Eufy products will initially be available on Amazon, but products may end up on Eufy’s own website and in Anker kiosks by mid-2017.

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