Five Reasons to Use Descript For Your Small Business
Descript is an AI-powered alternate to traditional editing suites
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Descript/Reviewed
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Marketing a small business is a full time job on top of your full time job, not least creating content for multiple platforms. If you’re not a filmmaker or an audiophile, recording podcasts and creating video can be intimidating. Descript is here to help with tools that can do the job for you, teach you how to do more, or pitch in as you get more comfortable.
It Starts With You
No matter what your comfort level, Descript ensures that you’re in the driver’s seat and that AI helps, not takes the wheel. For example, if you’re comfortable with video, but don’t have the time to edit together your script, you can provide the script and it does the work for you. Or if you want to create a trailer and don’t want to spend a few hours scrubbing the timeline, you can ask for a trailer as a thought-starter. You’re always in control.
Descript combines professional-grade audio and video editing tools with advanced AI features to make developing video and audio easier.
It Offers AI When You Need It
With Descript, AI usage is built around helping you. It could be that you’re trying to crack a video script and need ideas, or you just want to tighten up your current cut. Descript’s tools can help you brainstorm, pick up the finishing work so you can focus on something else, or even develop multipurpose content from one source so you can cross-market across platforms.
It Streamlines a Complicated Process
While non-linear editing has become more well-known and easy to do thanks to apps like TikTok and social media channels like Instagram Reels, not everyone is a visual editor, and not everyone is comfortable with the tools. This is why Descript has text-based tools and instructions. You can edit an interview just by cutting sentences out of the transcript, for example. That way, you can edit in the way that you’re comfortable, instead of struggling with an unfamiliar system.
Professional-level production can be yours with Descript.
It Automates Away Annoyances
Recording audio can introduce you to a whole world of frustrations, all of which can be easily cleaned up with filters… that you may need a degree to fully understand. Descript has built into its tools automated filters and other helpers that tackle issues from cleaning up your green screen shots to sweetening and clarifying audio without having to fiddle with knobs, pick frequencies, or running yet another analysis. It can even cut out the “um” and “uh” that stumble into all our speech for you.
It Grows With Your Business
When you hire a marketing person for your business, they can open Descript and find a full editing suite with all the tools they need to keep videos and audio content coming, all in a handy web-based interface that can be accessed anywhere and tap into the media you already have. And with tiers of pricing based on your needs, you only pay for what you most need, not a collection of features that you’ll never use.
Want to see how AI and professional tools can upgrade your business marketing? Try Descript for free with a one-hour-a-month plan.
Make the most of your marketing with help from AI through Descript.