Laifen's new automatic hair curler and mini portable electric shaver just dropped

Laifen is expanding into two new aspects of the daily routine: styling and grooming. The first comes in the form of the AutoCurl—designed to deliver salon-quality curls. The second is a mini portable electric shaver, the P3. The AutoCurl makes hair styling effortless, with fast and long-lasting results, while the P3 delivers a cleaner shave with less irritation, all from a device that fits in your pocket.

Laifen AutoCurl Curling Iron

Standout Features:

• Equipped with auto-detect technology to sense hair placement and curl direction—automatically
• The AutoCurl curls at 16 seconds per section for full, bouncy curls with even heat distribution
• Custom temperature settings by hair type
• Contains 200 million negative ions to prevent frizz and increase shine

Laifen's AutoCurl Curling Iron easily beats a typical curling iron because it does the work of curling for you—no more finger burns, uneven curls, or fried hair after losing count of the seconds. Beyond the mechanical advantages, the results are leagues ahead of the curling wand you'd pick up at the drugstore. Unlike a standard device, the AutoCurl offers custom temperatures for different hair types, so you're never guessing what setting won't damage your hair—and the autodetect feature, which keeps curls turning in the same direction, puts stunning results well within reach. We'd happily call it one of the best curling irons of the year.

Laifen P3 Electric Shaver

Standout Features:

• Designed with dual-motor system and ultra-thin stainless-steel foil to prevent pulling or tugging, even on sensitive skin
• About a third of the size of a standard shaver, and it comes with a dedicated carrying case
• Engineered for low-irritation cutting, allowing for a closer shave with less redness
• Same engineering lineage as the P3 Pro, which was featured in the IFA 2025 "Best at Show” list

The Laifen P3 Electric Shaver is the perfect mini portable electric shaver for any guy on the go. Especially when you're constantly traveling, having a shaving device you can just throw in your bag makes packing a whole lot easier.

Some guys might be hesitant to give the P3 a try, because its size begs the question: "how on earth will this tiny thing give me a clean shave?" While many portable shavers sacrifice power for size, the same isn't true for Laifen's P3. Its proprietary dual-motor system, ultra-thin stainless-steel foil, and low-irritation cutting design work in tandem to deliver a fast, efficient shave with no pulling or tugging. It leaves you with cleaner results and no irritation, even on sensitive skin. So, whether you're catching a red-eye or squeezing in a shave between back-to-back meetings, the P3 keeps you looking sharp without weighing down your carry-on.

The launch of these two products is an exciting move from Laifen. The brand has already made a name for itself with its high-speed hair dryers and other cutting-edge home accessories, and the expansion into personal care seems like a natural next step for the company—one we'd say they've done a pretty good job at. Between the AutoCurl's smart, burn-free styling and the P3's surprisingly powerful shave in a small shell, Laifen has proven it can bring the same top-of-the-line performance and design to grooming that made its dryers a hit. If these two launches are any indication, Laifen is positioning itself as a real contender in the personal care space.