Skechers Steps Up as the WNBA's Newest Official Partner
A landmark multiyear deal brings a global footwear brand courtside for the league's milestone 30th season.
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Credit:
Skechers
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The WNBA's 30th season is shaping up to be one for the books, and a major new partnership is adding even more star power to the mix. Women's basketball apparel just got a serious upgrade – Skechers has officially been named an Official Partner of the league in a multiyear deal that makes it crystal clear: global brands are done sleeping on women's professional sports.
A Partnership Built for the Moment
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This didn't just come out of nowhere. The WNBA has been on an absolute tear lately, with fan interest and cultural cachet climbing higher every season. So it makes sense that Skechers wanted in. Three of the league's most exciting players are already part of the brand family: Jackie Young (Las Vegas Aces), Rickea Jackson (Chicago Sky), and Kiki Iriafen (Washington Mystics). These aren't just faces on a poster – they're actually wearing the shoes on court. Fans can look forward to exclusive basketball experiences rolling out through the season, with Skechers building activations meant to pull supporters even closer to the action. Chief Growth Officer Colie Edison summed it up pretty well – the appetite from global brands to reach WNBA fan communities worldwide isn't slowing down anytime soon.
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When athletes of this caliber choose a brand, they're making a statement about performance.
Footwear Engineered for Elite Play
So what exactly are these players lacing up? A lineup of high-performance basketball shoes that were built from scratch with real competitors in mind – not just the marketing department. The range includes the SKX Nexus, SKX Full-Court Press, SKX Resagrip, and SKX Reign, and every single one is built around the brand's core promise: Comfort That Performs®. That's not just a tagline – it's apparently the reason Young, Jackson, and Iriafen all signed on. They needed performance footwear for women that could actually keep up at the highest level of the game. Whether you're hooping competitively or just want to move in something that doesn't make your feet hate you by halftime, there's something in that lineup worth knowing about.
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Built for the court and styled for everywhere the game takes you.