Tech

Fuji Targets Novice Shooters With Entry-Level X-A1

Fuji improves its entry-level offerings with the $599.99 X-A1 and a new zoom lens.

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Fujifilm has revealed two new entry-level products today, announcing the new X-A1 and the XC50-230mm f/4.5-6.7 OIS lens.

The X-A1 is the fourth model in Fujifilm's X-series line of compact system cameras, joining the X-Pro1, X-E1, and X-M1. The X-A1 combines a 16.3-megapixel sensor, EXR II processor, 5.6fps continuous shooting, and a tilting 3-inch, 921k-dot LCD in a slim body for under $600 with the 16-50mm XC lens.

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The camera will also feature WiFi connectivity, a built-in flash, and the usual range of film simulation and automatic processing modes we've come to expect from Fujifilm. The X-A1's biggest selling point, however, is that it will be the cheapest entry-point to Fuji's excellent X-mount lenses—a family that grows by one today.

The new 50-230mm f/4.5-6.7 zoom lens is the second X-mount lens to receive the "XC" designation, joining a family that is primarily comprised of excellent, fast prime lenses. The 50-230mm lens features optical image stabilization, 13 glass elements in 10 groups, one aspherical and one ED element, and a 76-350mm 35mm equivalent focal range.

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Both the new XC lens and the X-A1 show that Fuji is continuing to target lower price brackets with cheaper alternatives to existing products, with the new 50-230mm lens debuting at just $399.95 compared to $699.96 for Fuji's existing XF55-200mm lens. The primary difference on paper is the optical construction, with the 55-200mm offering a faster f/3.5-4.8 maximum aperture range and two ED lens elements.

The Fujifilm X-A1 is expected to be available very soon, hitting stores in September for $599.95 in black and indigo blue. The Fujinon XC50-230mm f/4.5-6.7 OIS lens will be available at retail beginning in November for $399.95 in black and silver.