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B&O's booth is the first thing you'll see upon entering the show floor at CE Week. This is by design. It's like the company is saying, "Go ahead, take it all in. You're not going to see anything cooler than the BeoVision Avant 4K TV for the rest of the day."

The Avant is a 55-inch edge-lit LED TV with a "magical" stand that rotates for you—and it costs just a hair under $8,000. Why stress about narrow viewing angles when you can just push a button and watch the TV head-on from anywhere in the room?

The TV's motorized movement is quite the mesmerizing optical illusion, too: The stand appears to move in a circular pattern along its stationary base, but in reality, the entire base is rotating—you just can't tell because the revolving floor piece is hidden beneath a clean, brushed-metal surface.

The rotating stand is the centerpiece of the BeoVision Avant's design. Why make the stand the focal point of a TV that's pumping out a gorgeous, ultra-high definition picture? Some pockets are deep enough for motorized luxury, so why not?

You can freely rotate the TV using the remote, or program a number of pre-set positions and cycle through them. Want to move from the couch to the $12,000 chair that you undoubtedly own because you've got disposable income? Push a button.

The speakers are motorized and fold up behind the screen when it's off.

The fanciness doesn't stop there. An audio company first and foremost, Bang & Olufsen obviously stocked the pricy BeoVision Avant with an equally pricy speaker system.

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The 3-channel speaker setup and digital 7.1 surround-sound system includes three tweeters, three mid-range units, and two woofers. According to the web, this TV's sound system "filters the audio in about 40 different frequency bands."

The speakers are motorized, too, and fold up behind the screen when it's off. This function is accompanied by animated black screens that open up from the center of the screen, or close from the sides of the picture, similar to the way a curtain opens and closes at the theater.

Now I realize you probably thought, "Golly, what a bargain!" when I mentioned the $7,995 price tag the first time—but sorry, bargain-bin shoppers, that's not the whole story. That list price only covers the panel, you'll need to add another $1,995 for the motorized stand, bringing the total price to $9,990.

And how does the picture look? Well, considering it's 4K, pretty fantastic. But let's be honest: You'll be hard-pressed to find the time for TV this summer on account of all the yachting you'll be doing.

Meet the tester

Michael Desjardin

Michael Desjardin

Senior Staff Writer


Michael Desjardin graduated from Emerson College after having studied media production and screenwriting. He specializes in tech for Reviewed, but also loves film criticism, weird ambient music, cooking, and food in general.

See all of Michael Desjardin's reviews

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