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The BC50R generally retails for around $700, but big box stores bring that number down. While performance has its fair share of ups and downs, one thing is clear: From picture quality, to features, to design, this JVC TV isn't anything special. For streaming, apps, 3D tech, and top-tier performance, look elsewhere.

We were promised black crystals.

Black Crystal. That sounds far more thrilling than it actually is. JVC has made some wild televisions in the past—check out this 70s Videosphere—but the BC50R is a real bore: black rectangle on top, black rectangle below—end design scheme. Narrow bezels do contribute to a clean, minimal shape, but aesthetics are otherwise entirely unremarkable.

Black rectangle on top, black rectangle below. End of design scheme.

Connectivity is generous enough, offering three HDMI hooks, shared component/composite connections, a headphone audio out, a digital optical port, an antenna hookup, and one USB port. Connections are all easy enough to reach and on-set TV controls are located on the same left side, in case you misplace the remote. As for the remote itself, the design is as basic as they come, with stubborn, sticky buttons and nothing interesting at all.

Bare-boned budget buy

Typically, saving money means missing features—and that's precisely the case with the JVC BC50R. This feature set is skin and bones. Don't expect 3D tech, apps, streaming, or a fancy remote for a $700 50-inch TV. Other than the USB port for photo playback, you just won't find much.

The effects of local dimming are barely noticeable.

Basic picture settings allow you to tamper with color, tint, brightness, sharpness, temperature, and contrast—but that's inadvisable. Simply put the TV on Cinema mode and disable the silly extras. In my experience, moving the settings around just made things worse; out of the box, this TV appears to be as good as it gets.

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The menu is not entirely without extras. Local dimming is available, for instance; this feature means that sections of lamps can be controlled autonomously. Some lights can be on while others are off, to achieve deeper dark levels. Yet on this TV, the effects of local dimming are barely noticeable. For a punchier, more vibrant picture (if that's your thing), JVC also offers CrystalColor and dynamic contrast settings. Surround sound is available too, which considerably improves this TV's audio.

Don't expect performance to knock your socks off.

This JVC boasts a sizable contrast ratio, with very deep darks and very bright whites. This is a huge plus, because to build convincing, lifelike images, a television needs a robust grayscale. Deep dark levels are necessary to render realistic contours and areas of shadow; meanwhile, a peak bright level contributes similar functionality and also offers the added benefit of portraying content clearly, even in very sunlit rooms.

The BC50R chokes a bit when it comes to color.

The next area of performance presents less happy tidings: The BC50R chokes a bit when it comes to color. Reds appear more or less as they should, but greens are too vivid. Blue is the worst of the batch, oversaturated so grossly that scenes appear very unnatural, at times.

Motion doesn't earn this TV any gold stars, either. Onscreen movement frequently suffers from blurring. During regular cable viewing, the effect isn't very bad, but in movies or documentaries when a camera pans, the blurring can be very distracting.

To buy, or not to buy?

Everyone loves a solid budget buy, but unless you find a big sale on this JVC, I say pass. For 700 some odd dollars, buyers shouldn't put up with humdrum color and lackluster motion performance.

If savings are the focus and you aren't a picture purist, a clearance may help this TV's cause—but be sure to browse the competition, all the same. For a budget model, the BC50R has very competitive contrast, ample connectivity, and 50 inches of panel. Just don't expect anything special in terms of overall performance.
Budget TVs don't tend to come with grade-A engineering. The JVC BC50R served up some really great test results at first, but the more time we spent with it in the lab, the worse things got.

Whereas contrast was an area of strength, an inaccurate color gamut and a shoddy viewing angle brought things down considerably.

Black-hearted, the way we like it

Deep, abysmal dark levels equip TVs with what it takes to render cinematic scenes with arresting depth and drama. With a formidable black level, objects come alive with lifelike, beautiful contours. Even color performance relies on a deep dark level.


Apparently, JVC is aware of this: The BC50R produced a dark level of 0.037 cd/m2 and a bright, bright peak white of 259.5 cd/m2 —so that users can enjoy viewing in both dark and sunny environments. The overall contrast ratio rounds out generously at 7013:1.

The blues

We look at three ares of color performance to assess the subject as a whole: color gamut, color curves, and color temperature. By comparing a TV's color gamut to the Rec. 709 international standard for HD color, we can judge a panel's palette. The BC50R renders accurate, lifelike reds, but its greens are too saturated, and its blues are way too saturated. Luckily our eyes are most sensitive to green and red, so blue errors are less offensive. Still, blues are far worse on this TV than the great majority of what we see come through our labs. The white point is off too, which means highlights carry an unpleasant, cyan tinge.

Color temperature and color curves were both satisfactory. Temperature errors were pretty much a non-issue, aside from a slight blue tinge in certain middle-tone grays. As for how smoothly colors transition from one hue to the next, which is what color curves show us, the slopes look acceptable enough.

Big TV, tiny viewing angle

If you have plans to wall mount the BC50R... then you may want to make some new plans. We measure contrast from head on and compare that number to what we find as we move along an arc in 10º increments. When the contrast suffers by more than 50% of its original value, we mark the TV's viewing angle.

With this JVC, users can't sit at more than 16º from the center without the contrast falling off dramatically. This is a real shame for a large panel, but it isn't a shock—LCD panels frequently have narrow viewing angles due to the design.


Meet the tester

Virginia Barry

Virginia Barry

Former Managing Editor


Virginia is a former Managing Editor at Reviewed.com. She has a background in English and journalism. Away from the office, Virginia passes time with dusty books & house cats.

See all of Virginia Barry's reviews

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We use standardized and scientific testing methods to scrutinize every product and provide you with objectively accurate results. If you’ve found different results in your own research, email us and we’ll compare notes. If it looks substantial, we’ll gladly re-test a product to try and reproduce these results. After all, peer reviews are a critical part of any scientific process.

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