The 2017 W7 Series, available in 65-inch and 77-inch sizes (LG 65W7 and LG 77W7, respectively), is a another very impressive OLED television from LG, the leader in OLED TV production for the last few years.
But the W7 isn't impressive just because it's an OLED—though that counts for a lot—but because of how it mounts, nay, melds onto the wall like some kind of futuristic Minority Report wallpaper. Just look at this thing.
If you don't know about OLED yet, you've either been living under a rock, or you just aren't all that into TVs. But to get it out of the way, OLED TVs deliver incredible picture quality. Each pixel—all 8.3 million of them—light up independently of one another.
This means they can shut off independently of each other, and light up individually, too. They can hit intense color saturation levels, and even deliver super fast response times from "off" to "on," making them great for kung fu flicks and video games alike. But the primary boon is in sheer contrast: OLEDs create "true" shadows, emitting no light whatsoever.
But beyond the W7's crazy stellar picture quality—which is on par with or better than our #1 rated TV of 2016—it's also just something of a design marvel.
All of this TV's "guts," if you will—its four HDMI inputs, three USB inputs, coaxial, opticsl, snd everything in between—are housed in a Dolby Atmos-capable 4.2-channel soundbar/mainboard piece separate from the TV.
The W7 only hangs on the wall, like a painting, locking into two upper keyhole segments in an easily mountable metal plate and magnetized at the lower corners, locking it into an impeccable mounted position. Everything "smart" and otherwise about this TV is offloaded to its included soundbar.
The soundbar is connected via a "zif" style cable, a single ribbon of wire that runs to the rear of the TV. The 4.2-channel soundbar boasts object-oriented upward firing speakers (that retract into the body when powered off), supporting Dolby Atmos sound to match the HDR10/Dolby Vision/Technicolor HDR supported by the TV itself.
As OLED maestros know, these emissive displays can't reach the brightness metrics of LED/LCD TVs. But the 4K (3,840 x 2,160) resolution, HDR OLEDs hit a level of serious picture quality in 2016, and I expect LG's 2017 models—from the W7 "wallpaper" Series down to the entry-level B6 Series—to perform to similar standards.
If the W7 crests the 97-99% DCI-P3 color space LG claims and reaches or breaks past the 600 nit mark for brightness, it's bound to maintain the "LG Signature" mark of simply stunning picture quality. I can't know for sure until it gets into the lab, but OLED doubtless maintains supremacy in terms of contrast, viewing angle, and response time in 2017.
The W7 may not (yet) boast considerable improvement over 2016 OLEDs—which were nigh perfect televisions. But this is a design story, and the metal plate-mounted W7—delivering perfect contrast; 4K resolution; high color fidelity; and HDR/Dolby Vision content parity has accolades for days where picture quality is concerned, and that's not even the best thing about it.
LG has yet to confirm pricing or exact availability, but we'd wager this product won't make it to myriad consumer homes this year. Even still, it's an impressive display of design and engineering to say the least, and shows off LG's considerable commitment to OLED in 2017. Pricing hasn't been announced, but this is a deep pockets TV for sure.
I can't call it a sure thing until we get it into the lab for testing, but it's a safe bet the W7 will be one of the best TVs of 2017. Here's hoping it's affordable enough to wallpaper an entire room with.
Meet the tester
Lee has been Reviewed's point person for most television and home theater products since 2012. Lee received Level II certification in TV calibration from the Imaging Science Foundation in 2013. As Editor of the Home Theater vertical, Lee oversees reviews of TVs, monitors, soundbars, and Bluetooth speakers. He also reviews headphones, and has a background in music performance.
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