LG, Amazon Team Up to Bring HDR Content to 4K OLED TVs
Soon, Amazon's HDR content will be ready for your high-end set.
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LG Electronics recently announced that select OLED models would soon support playback of High Dynamic Range (HDR) content. Today, the company is doubling down, revealing the first source of honest-to-goodness HDR: Amazon Instant Video.
The only drawback? There's just not much HDR content to be had yet. In fact, Amazon's Mozart in the Jungle, Transparent, and Red Oaks are just about the only HDR content you can get right now.
But with more HDR content headed to streaming services later this year, it's still welcome news. The HDR format promises stunning TV picture quality via increased brightness, better shadow depth, and enhanced color.
Though the world of HDR is still a bit of a Wild West, the reach of streaming services like Amazon Instant Video should mean HDR content will be widely available before you know it. And while the industry has spent much of the last year rallying around 4K UHD, HDR may actually provide the leap in picture quality needed to get people to upgrade.
That still remains to be seen, of course. But with every major player hopping on the HDR bandwagon, it won't take too long to find out.
ENGLEWOOD CLIFFS, N.J., Sept. 2, 2015 – LG Electronics today announced the launch of High Dynamic Range (HDR) streaming on 2015 LG OLED 4K TVs, allowing consumers to enjoy exceptional HDR picture quality streaming directly via the Amazon Video app, available on LG’s webOS Smart TV platform. Amazon Video is the first to deliver HDR titles on LG OLED 4K TVs, offering the highest picture quality and most comfortable HDR viewing experience on the market.
Popular and award-winning Amazon Original Series Transparent and Mozart in the Jungle as well as the pilot episode of the upcoming comedy series Red Oaks are now available to stream in HDR on LG’s latest OLED 4K Ultra HD TVs, including the just-announced EF9500 Flat OLED 4K TV series and the currently available EG9600 Curved OLED 4K TV series. The EF9500 series comes with full HDR capability built in, allowing consumers to play back HDR content from both streaming content partners and external source devices. LG’s EG9600 series received a firmware update so consumers can stream content from current and future providers.
“LG is committed to delivering the best viewing experience, and it doesn’t get any better than HDR content on an OLED 4K display,” said Tim Alessi, head of new product development, LG Electronics USA. “Amazon has played an invaluable role in helping LG bring consumers the best way to enjoy streaming content and an incredible HDR experience.”