CES First Look: Sharp's 2014 TV Lineup
New Quattron+, Revelation Tech
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Sharp has announced its 2014 TV lineup at the company's CES 2014 Press Conference, including a 4K-capable flagship using Sharp's four sub-pixel Quattron technology. This 4K TV includes a built-in upscaler, called "Revelation," meant to optimize content for 4K resolution by adding sharpness and color depth.
Sharp's UD Series 4K Flagship is a 2160p capable UHD TV fitted with the Revelation upscaler. It is also the world's first THX-certified 4K TV, and includes a dual-core processor and "Duo-Bass" 35 watt audio. The 70-inch model carries an MSRP of $5499.
There are also two Quattron+ series TVs: The SQ15 and the UQ17. Both include SmartCentral 3 with Miracast, are LED edge-lit, and 3D ready. The UQ17 series makes use of Sharp's SuperBright technology and the AquoMotion 960 motion processor. The SQ15 is available in 60 and 70-inch versions, the UQ17 is available in 60, 70, and 80-inch versions.
These Quattron+ TVs use a build that increases luminance and optimizes energy use by altering the traditional sub-pixel map. The green and yellow sub-pixel filters are utilized directly, and the red and blue sub-pixels are shared between neighboring pixels. The new SmartCentral 3 includes an integrated channel and streaming guide, global search, and a dedicated app for control via mobile device.
The new EQ Series (in 60 and 70 inches) is Sharp's mid-range for 2014. Both iterations are LED edge-lit and feature full 1080p resolution and a 240Hz refresh rate. The EQ series is not 3D, but all sizes are smart and include dual-core processors.
Finally, Sharp will also produce new entry-level TVs within the LE650 Series. This series, which focuses on affordability, includes four screen sizes (60, 70, 80, and 90 inches). All sizes feature a native resolution of 1080p and the SmartCentral 3 smart platform. The 60, 70, and 80-inch versions are edge-lit LEDs, but the 90-inch LE657 model uses a full backlight array.