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A new Kindle is the kind of grown-up splurge that feels oddly thrilling—and with this year’s Prime Day deals, it doesn’t even have to count as a splurge. Whether you’ve been eyeing the new Kindle Colorsoft or the Kindle Paperwhite, now is the best time of the whole year to finally get one.
With so many e-readers and opinions out there, figuring out which is the best Kindle for you can feel like its own research project. So we did the legwork for you in our complete guide to Kindles—comparing specs, checking reviews, and breaking down which models are actually worth it. The good news is that most of them are on sale this Prime Day.
If you want to keep your digital shelves stocked, there’s also a Kindle Unlimited deal that gives you access to thousands of titles for a flat monthly fee. Sign up during Prime Day and get a 30-day free trial. This week might just be a book lover’s dream.
6 Prime Day Kindle deals hand-picked by our experts
This is the Prime Day Kindle deal we (and pretty much everyone else) have been waiting for. Part e-reader, part notebook, it’s Amazon’s only Kindle that’ll let you write directly on books and documents. It’s glare-free, writes and erases smoothly, and even summarizes your handwritten notes into tidy text.
As far as 2025’s Prime Day Kindle deals go, this is one for the books… literally. Why? This color Kindle is now over 40% off! The Colorsoft display makes comics, cookbooks, and magazines come to life. Plus, this bundle includes a gorgeous Jade cover and wireless charging dock that makes nightly recharging a no-brainer.
This Kindle Paperwhite Prime Day deal is an easy pick if you’ve been waiting to upgrade your e-reader. The larger 7-inch screen is crisp and glare-free, and we love that it’s waterproof for summertime reading by the pool. Page turns feel snappier, and the adjustable warm lighting is a game-changer at night. It hits a sweet spot between premium and practical—definitely ideal for daily bookworms.
This Kindle Kids Edition is one we’d recommend to any parent, especially since it's $35 off during Prime Day. It has the same great screen as adult Kindles, but it comes bundled with a durable (and downright cute!) cover and a huge library of kid-friendly books (free for six months). Plus, you get a 2-year worry-free guarantee for when your kiddo inevitably forgets it’s a tablet and not a frisbee.
If you want a simple, no-fuss option that doesn’t feel like a downgrade, check out this base Kindle. Now over 20% off for Prime Day, it’s small, super light, and still gives you the same sharp text as the pricier models. It’s perfect for tossing in a small bag or jacket pocket—and it’s our pick for anyone who just wants a solid Kindle without going over budget.
Read Our Review
Prime Day means savings on the Fire HD! You'll want to reach for this tablet when you want a little bit of everything—reading, streaming, light browsing—all in one device. The screen’s colorful and bright, and while it’s not a speed demon, it handles video, apps, and e-books without issue. For road trips or couch-time multitasking, it’s a great budget tablet that punches above its weight.
Will tariffs affect Kindle pricing in the future?
While tariffs haven’t drastically affected Amazon’s usual pricing yet, Kindle’s price tag could be affected down the line since many e-readers are manufactured in countries like China and Vietnam.
If you’d like to avoid potential tariffs due to higher import costs, international manufacturing, etc., taking advantage of Prime Day Kindle deals may be wise, especially if you’ve been eying a Kindle Paperwhite or another model for a while.
Kindle Unlimited Prime Day promo
Once you’ve hopped on one of these deals, you might be wondering if it’s best to purchase books one-off. Instead of paying separately for every title you want to add to your Kindle library, consider grabbing Kindle Unlimited.
What is it? Think of it as your key to unlimited access to over 4 million digital titles. You’ll get complete access to popular series, classics, best sellers, and practically any other book (in Kindle format, of course). You’ll even score thousands of audiobooks and magazine subscriptions when you add this digital reading subscription to your Kindle experience.
How are Prime Day deals selected?
With so many products on sale, Prime Day can be overwhelming—you want to buy things you need (or want) and save money, but where do you start? To make Prime Day 2025 a little more manageable, we’ve not only done research on Kindle deals, but are also offering expert-curated Prime Day deals in other top categories, like fashion accessories, home goods, and more!
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