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Sunnies Face Fluffmatte Lipstick Review

Meet the Philippines’ bestselling matte lipsticks

A collection of lipsticks next to two models with the product applied to them. Credit: Sunnies Face / Reviewed

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  1. Sunnies Face Fluffmate

Anybody who knows me well could tell you that I love to travel and learn about each place’s respective culture. Taking a vacation to a faraway land does not come cheap, though, which is why I enjoy getting to know a place that’s foreign to me through sampling its beauty products. When Filipino beauty brand Sunnies Face arrived in my inbox with the news of its U.S. debut, I decided to give it a try, especially because I’ve yet to see the Philippines with my own eyes.

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What is Sunnies Face?

Close-up shot of the product.
Credit: Reviewed / Sara Miranda

Sunnies Face is kicking off its stateside debut with the launch of Fluffmatte, a matte lipstick that’s a bestseller in the Philippines.

Established in 2018, Sunnies Face is a Filipina makeup brand consisting of lipsticks, lip paints, tinted lip balms, blushes, eyeshadow sticks, highlighters, a “makeup perfector” (a dual-ended blurring and highlighting stick), and mascara. The brand also dabbles in skincare with the recent launch of a moisturizer and makeup remover. Sunnies Face is sold in the Philippines, China, Singapore, Indonesia, Malaysia, and, as of recently, the U.S. Its inaugural American product is Fluffmatte, a matte lipstick that’s a bestseller in the Philippines, for sale on the Sunnies Face website for $16.

What is Fluffmatte?

Available in 15 shades, Fluffmatte is a matte lipstick with a “bold color payoff.” It claims to have a “weightless, skin-like feel” due to its “silk structure technology.” Each lipstick comes in a bullet tube and retails for $16. The brand sent me “Milkshake” (mauve pink), “Girl Crush” (terracotta red), and “Nudist” (dark brown) ahead of launch.

What I like about Fluffmatte

Side-by-side shots of a woman wearing two different lipsticks.
Credit: Reviewed/Sara Miranda

Milkshake (left) and Girl Crush (right) are my two favorites.

Its lightweight feel

I’ve never been one to wear lipstick—I’m more of a lip gloss kind of girl—but Fluffmatte doesn’t have a drying formula that causes the tight, pulling feeling that some matte lipsticks tend to have. It lives up to its claims of feeling “weightless” on the lips, making the wearing experience all the more enjoyable.

It barely transfers

Another way Fluffmatte sets itself apart: It doesn’t get all over the place. While wearing matte lipstick, I often find traces of the color all over my straws, food and, worst of all, my teeth. That’s never a cute look, which is why I was pleased to see that Fluffmatte didn’t leave any residue in its tracks. In fact, after six hours of wear, I noticed the lipstick had disappeared without any evidence of crusting away on my lips or face or transferring off onto cups or clothing.

It has a pigmented formula

Sunnies Face was not messing around when it claimed these lipsticks have a bright color payoff. From the looks of the “Girl Crush” bullet, I would have initially described it as a brick-red lip color, but once it hit my cherry red-colored lips, it appeared a much brighter red. The same could be said about my other favorite shade, “Milkshake.” It appears to be a typical mauve-pink, but it came out looking like a red terracotta as soon as it met my lips. I’m not complaining about the color differences, but instead emphasizing that Fluffmatte really delivered on its vivid color claims.

What I don’t like about Fluffmatte

Nothing!

I’ve made it clear that I’m pretty picky with the lipsticks I like, and this one checked all the boxes when it comes to what I’m looking for in a lipstick. For starters, it doesn’t turn crusty and dry throughout the day, not to mention that it also doesn’t make a mess all over the face as it fades over time. I don’t think a lipstick does a good job if it doesn't have a bright color payoff, and this one did not fall short on that front at all.

Is Fluffmatte worth it?

Yes, you get a good deal for the price

Whether you're a lipstick novice or cringe at the thought of wearing an uncomfortable lippie, I suggest giving Fluffmatte a try. For starters, it has the true matte finish sans the tugging and tightening that other formulas tend to have. It doesn’t last all day, but it fades away evenly over about six hours, so you won’t look like your lipstick is wearing off if you don’t reapply. On top of all that, one costs $16—a middle-of-the-road price for this type of product—so you don’t have much to lose if you decide to invest in Fluffmatte.

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Prices were accurate at the time this article was published but may change over time.

  1. Sunnies Face Fluffmate

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