The Canon 5D Mark III Gets The Instagram Treatment

What happens when you combine the powers of two influential products from opposite ends of the photography zeitgeist? Pretty much exactly what you'd expect.

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What happens when you combine the powers of two influential products from opposite ends of the photographic zeitgeist? Pretty much exactly what you'd expect.

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The Canon 5D Mark III is one of the year's most popular cameras, coveted by pros, serious enthusiasts, and Kobe Bryant. It produces some of the truest-to-life colors we've ever seen from a digital camera.

Instagram is the most influential photography app ever, used by hipsters, celebrities, and Lebron James. It skews digital photos to look like old film snapshots.

Just because we can, we ran our most accurate 5D Mk. III color test photo (shot in Faithful color mode with a custom white balance) through a few Instagram filters, and re-measured the color accuracy.

Surprise surprise, they're all terrible scores. But does that really detract from how much you enjoy the colors? Maybe it's a good excuse to think about what accurate color really means, that perfection isn't all that it's cracked up to be. Or maybe it's another reason to scoff at Instagram for ruining photography. Whatever clicks your shutter, chief.

The Photos

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Mode: Canon 5D Mark III, Faithful color profile, custom white balance

Minimum Color Error, Delta C uncorrected: 2.12

Saturation: 101.8%

Digital Camera Info Color Score: 18.6

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Mode: Amaro

Minimum Color Error, Delta C uncorrected: 9.22

Saturation: 88.8%

Digital Camera Info Color Score: 3.45

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Mode: Earlybird

Minimum Color Error, Delta C uncorrected: 10.9

Saturation: 84.9%

Digital Camera Info Color Score: 2.82

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Mode: Hudson

Minimum Color Error, Delta C uncorrected: 6.66

Saturation: 104.5%

Digital Camera Info Color Score: 6.01

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Mode: Nashville

Minimum Color Error, Delta C uncorrected: 7.59

Saturation: 101.2%

Digital Camera Info Color Score: 5.27

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Mode: Rise

Minimum Color Error, Delta C uncorrected: 7.76

Saturation: 86.0%

Digital Camera Info Color Score: 4.29

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Mode: X-Pro II

Minimum Color Error, Delta C uncorrected: 6.33

Saturation: 118.8%

Digital Camera Info Color Score: 5.13

Our editors review and recommend products to help you buy the stuff you need. If you make a purchase by clicking one of our links, we may earn a small share of the revenue. Our picks and opinions are independent from any business incentives.

What's Your Take?

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Our editors review and recommend products to help you buy the stuff you need. If you make a purchase by clicking one of our links, we may earn a small share of the revenue. Our picks and opinions are independent from any business incentives.
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