Canon Number One in Europe

Europeans love Canon or so it seems according to the new figures from research company GfK. GfK’s research shows that Canon took the top position in both digital SLR and digital compact markets in 2007. The year 2007 saw the EOS 400D remain Europe’s most popular consumer D-SLR model, with close to 700,000 units sold.

This in combination with the success of Canon’s professional EOS-1 series cameras and EF lenses has seen Canon’s leading position increase to a 48.7%5 share of the European D-SLR market.

"2007 was an outstanding year for Canon in the growing European camera markets," said Mogens Jensen, head of Canon Consumer Imaging, Europe. "Not only did the company maintain its number one position, it did so against a background of increasing competition. Canon’s superior image quality makes its cameras the natural choice for photographers of all levels."