Canon Number One in Europe
Europeans love Canon or so it seems according to the new figures from research company GfK.
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This in combination with the success of Canon’s professional EOS-1 series cameras and EF lenses has seen Canon’s leading position increase to a 48.7%5 share of the European D-SLR market.
"2007 was an outstanding year for Canon in the growing European camera markets," said Mogens Jensen, head of Canon Consumer Imaging, Europe. "Not only did the company maintain its number one position, it did so against a background of increasing competition. Canon’s superior image quality makes its cameras the natural choice for photographers of all levels."