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July 18, 2006 – Canon, U.S.A., the National Center for Missing & Exploited Children (NCMEC), and the New York Yankees joined efforts to locate missing children at yesterday’s Yankees game against the Seattle Mainers.
At Canon’s third annual promotional night at Yankee Stadium, Canon VP and general manager Seymour Liebman presented a $725,000 check to NCMEC co-founder John Walsh, TV host of "America’s Most Wanted." In their ongoing efforts to help locate missing children, Canon donated and raised the money for the NCMEC. Walsh, in return, presented the camera manufacturing company with a "Making the World Safer for Children" award.
"We hope to bring attention to this important cause and let everyone know that digital photos can play a very key role in helping law enforcement locate missing children,' said Canon President and CEO Joe Adachi in Canon’s press release.
During time sensitive situations when children go missing, "digital photos can be transmitted and displayed instantly across a wider geographic area faster, increasing the possibility a child will be successfully located," stated the release.
Canon also sponsors the Canon4Kids program in which the company offers photo tips for parents to update images of their children. Canon has provided 500 photo and printing supplies to the authorities to help find lost children.
Since Canon and NCMEC partnered in 1997, Canon has submitted 230 photos of missing children, according to the press release. Of those, 118 children have been successfully recovered.