Canon Outs Three New PowerShots in Advance of CP+
A trio of new low-to-mid tier point-and-shoots are led by the ELPH 330 HS.
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Charging bravely into the teeth of the impending low-end camera apocalypse, Canon has announced three brand-new PowerShot cameras in the run-up to the CP+. The most attention-grabbing is the Canon PowerShot ELPH 330 HS, which features wireless connectivity, a new Hybrid Auto mode for video recording, and the company’s new battery-saving Eco Mode. The other two models, the ELPH 115 IS and A2500, are decidedly less impressive, aside from their impressively low prices.
Looking like a decent starter camera, the ELPH 330 HS (MSRP $229.99) replaces the older ELPH 320 HS. Wireless connectivity is the biggest news here. Users can send photos directly to their smartphone or tablet (iOS and Android) using the free CameraWindow app, print them straight from the camera with compatible Canon printer models, or upload them to the cloud using the Canon Image Gateway. You can also set up this last option to automatically sync with your home PC.
The 330 HS is equipped with a 12.1-megapixel CMOS sensor. We’re pleased to see Canon using moderation here; the temptation to go to 16 megapixels (as the 320 HS did) must have been great, but presumably image quality considerations won out. The sensor is capable of ISO 80-6400 shooting, and images are passed through the DIGIC 5 processor—Canon’s latest generation for compact cameras. A 10x optical zoom lens, starting at 24mm effective on the wide end and going to 240mm at full telephoto, should be good enough to capture everyday shots.
Other key specs include the large 3-inch rear LCD (461k dots), 1080/24p shooting, and intelligent image stabilization. Canon claims that its new Eco Mode (first seen on the PowerShot N at CES) can increase battery life by up to 30% by using strict power save settings, which is always nice when you’ve got a battery as small as the one in the 330 HS.
The Canon ELPH 115 HS (MSRP $169.99) and Canon A2500 (MSRP $129.99) are virtual twins, aside from three key differences: price, focal range, and image stabilization. The 115 HS has an 8x zoom (28-224mm effective) versus the A2500’s 5x unit (28-140mm). It also features Canon’s intelligent image stabilization, while the A2500 does not. Beyond that, their key specs are identical. And of course, there’s that $40 price difference.
Both cameras have a 16-megapixel CCD sensor, the older DIGIC 4 processor, a 2.7-inch (230k-dot) LCD, and an ISO range of 100-1600. Both can record 720/25p video, and both also have the new Eco Mode. The A2500 is a smidge bigger, but also just a tiny bit lighter than the 115 HS. The two even share the same battery.
With all of this in mind, we suspect that the cheaper model will be the better deal for most bargain shoppers, assuming they don’t plan to do much telephoto shooting. Of course, we’ll need to get these cameras into our labs to see if those suspicions are confirmed.
Check out the official press release below, and head to Canon’s site for more info.
CANON U.S.A. INTRODUCES THREE NEW STYLISH POWERSHOT DIGITAL CAMERAS PROVIDING WIDE-ANGLE AND LONG TELEPHOTO LENSES IN COMPACT DESIGNS
New Lineup Includes the Wireless-Enabled PowerShot ELPH 330 HS Digital Camera With a Powerful 10x Optical Zoom Lens
LAKE SUCCESS, N.Y., January 28, 2013 — Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the addition of three stylish, feature-packed PowerShot Digital Cameras: the PowerShot ELPH 330 HS, ELPH 115 IS and A2500. These new models are ideal for photography enthusiasts of all levels looking for great photo quality and excellent video performance in compact, powerful point-and- shoot designs.
The new PowerShot ELPH 330 HS digital camera provides advanced wireless connectivity for easy sharing. Providing great performance in dimly lit situations, the ELPH 330 HS digital camera includes the Company’s HS SYSTEM that delivers clear images with minimal noise and maximum detail even when shooting in low-light. The new cameras offer great features such as Canon’s Smart AUTO, enabling even novice users to get optimal camera performance automatically, so whether photographing a running child or a solo recital on stage the cameras deliver spectacular images with ease. Smart AUTO allows the cameras to detect up to 58 scenes for the PowerShot ELPH 330 HS digital camera and up to 32 scenes for the PowerShot ELPH 115 IS digital camera and PowerShot A2500 digital camera. All three models also feature ECO Mode, an advanced new method that manages power consumption and extends battery life by approximately 30 percent, when enabled, allowing you to shoot more photos for a longer amount of time.
“With the introduction of these sleek, new models to our family of PowerShot digital cameras, we are able to provide our customers with a range of imaging options including more models with wireless connectivity to upload and share their amazing creative images,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies and Communications Group, Canon U.S.A.
PowerShot ELPH 330 HS Digital Camera
Photography today is as much about image quality as it is about sharing, whether through prints or online communities. With this in mind, the PowerShot ELPH 330 HS digital camera builds upon the success of the PowerShot line with built-in advanced wireless capabilities to easily share high-quality images captured with an impressive 10x optical zoom lens and 12.1-megapixel High-Sensitivity CMOS image sensor. After an initial one-time set-up, the camera can connect to both iOS® or AndroidTM smartphones and tablets for quick and easy sharing. Users launch Canon’s free CameraWindow application ii, available on both the iOS® and AndroidTM operating systemsi, to wirelessly transfer photos and videos from the camera to their device. Frequently used devices and accounts are conveniently stored in the camera’s wireless history menu for quick one-touch access.
With these enhanced wireless capabilities, users now have the ability to comment on their uploaded photos directly from the camera – so being part of conversations taking place on social networking sites is easy and convenient. In addition, individuals can control the destination of Facebook uploads – choosing to share content with everyone, or post photos only to selected Facebook groups. Users can also instantly upload images wirelessly from the camera to Canon iMAGE GATEWAYiii, and automatically upload them to a computer remotely. Photos can also be printed wirelessly using Wireless PictBridgeiv on select Canon wireless inkjet printers, including the new PIXMA MG6320 Photo All-In-One printer, so special moments can be preserved and cherished.
A fantastic multipurpose lens: the PowerShot ELPH 330 HS digital camera provides a 10x optical zoom lens taking images from 24mm wide, up to 240mm at the telephoto end, able to capture that group shot, or zoom in for a dynamic close-up. Great even in low light, the camera’s 12.1-megapixel High-Sensitivity CMOS image sensor and DIGIC 5 image processor combine and deliver on Canon’s HS SYSTEM helping ensure detail is captured even in dark or shadowed areas at a maximum ISO speed of up to 6400. For capturing memorable moments on video, at the touch of a dedicated movie-record button, the PowerShot ELPH 330 HS digital camera shoots beautiful 1080p Full HD video and includes a built-in stereo microphone for great sound. Helping document vacations with your own personal highlight reel, the camera’s new Hybrid AUTO mode utilizes a combination of Smart AUTO and Intelligent IS to create a beautiful and steady HD video clip (up to approximately 4 seconds) in Movie Digest mode every time you shoot a still image. Helping ensure you don’t miss those magic moments, the camera features both High Speed AF for fast focusing speed and High‐Speed Burst for continuous capture at up to 6.2 frames per second while maintaining superb image quality. The combination of features, including wireless connectivity, Canon’s Intelligent IS system and ECO Mode, help make the PowerShot ELPH 330 HS digital camera a great imaging companion for vacations, all-day sporting events, or family parties.
Expected to hit store shelves in March, the PowerShot ELPH 330 HS digital camera will be available in three modern colors: black, silver and pink for an estimated retail price of $229.99.
PowerShot ELPH 115 IS Digital Camera
The new pocket-able PowerShot ELPH 115 IS digital camera features an 8x optical zoom lens (28- 224mm), which provides a focal range to capture most any situation. The PowerShot ELPH 115 IS digital camera includes a 16-megapixel image sensor and DIGIC 4 image processor for exceptional image quality. For those photographers who “shoot it all” and seamlessly move from scene to scene, the PowerShot ELPH 115 IS digital camera provides Canon’s Smart AUTO mode that intelligently selects the proper camera settings based on up to 32 predefined shooting situations for capturing spectacular images in a variety of settings with ease. For creative video capture, users can record HD video with a built-in microphone for great sound. The PowerShot ELPH 115 IS digital camera also includes Canon’s unique Intelligent IS system technology, matching the lens movement with one of six stabilization modes for smooth video and sharp still images. The camera also includes Canon’s new ECO Mode allowing you to shoot more photos for a longer amount of time.
With anticipated in-store availability in March, the PowerShot ELPH 115 IS digital camera will available in four sleek colors: blue, silver, black and pink at an estimated retail price of $169.99.
PowerShot A2500 Digital Camera
Rounding out Canon’s new PowerShot lineup is the PowerShot A2500 digital camera, which includes a 16-megapixel image sensor and DIGIC 4 Image Processor, as well as a 28mm wide-angle lens with 5x optical zoom that can extend out to 140mm at the telephoto end. The camera also features Canon’s Smart AUTO mode that analyzes each scene to intelligently select camera settings based on 32 predefined shooting scenarios to help capture stunning images with ease. The PowerShot A2500 digital camera can also capture great video, recording HD through a dedicated movie button. Helping ensure crisp images, Canon’s Digital IS reduces the effect of camera shake and subject movement. For travelers and those on the go, Canon’s new ECO Mode conserves battery life, allowing you to shoot more photos over a longer period of time. For those photographers looking to be a little more creative, the camera also features various Scene Modes such as Fisheye Effect, Toy Camera Effect and Monochrome to help provide additional creative freedom when capturing your photos. And for those just learning the art of photography, a Help Button will provide simple explanations of camera settings and functions.
Expected for sale in April, the PowerShot A2500 digital camera will be available in silver, red and black for an estimated retail price of $129.99.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $45.6 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2011† and is one of Fortune Magazine’s World’s Most Admired Companies in 2012. In 2012, Canon U.S.A. has received the PCMag.com Readers’ Choice Award for Service and Reliability in the digital camera and printer categories for the ninth consecutive year, and for camcorders for the past two years. Canon U.S.A. is committed to the
highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss.*
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