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Nikon was the most searched item under the eBay’s Cameras & Photo section, but more consumers bought Canon DLSRs over Nikon. "Despite Nikon’s popularity as a search term, Canon had more cameras ranked higher on the best-selling list," according to PMA.
With the Canon EOS Digital Rebel XTi heading the team, Nikon’s D80 ranked second among other popular eBay DSLR purchases at an average price of $1088.98. Other popular eBay purchases were the Canon XT for a little over $630 and the Canon 30D for nearly $1200. The Sony Alpha A100 also ranked well under Canon and Nikon at average selling price of about $845.