Cameras

Casio Has a New Exilim Flagship: The EX-ZR100

At this afternoon's Casio press conference, the company unveiled its newest flagship in the Exilim lineup: the EX-ZR100. This spiritual successor to the EX-FH100 is a step-up model from the ZR10, announced at Photokina.

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At this afternoon's Casio press conference, the company unveiled its newest flagship in the Exilim lineup: the EX-ZR100. This spiritual successor to the EX-FH100 is a step-up model from the ZR10, announced at Photokina. Both cameras are powered by Casio's new Exilim Engine HS with dual core processors and a 12.1-megapixel back-illuminated CMOS sensor.

The new engine and new sensor enable Casio to achieve some interesting features in a compact, affordable camera. For still photography, this means consumers will have access to sensor-shift image stabilization, high-speed burst shooting (10MP up to 40fps), and the unique pre-record feature. In pre-record, the ZR100 will start capturing photos as soon as you press the shutter halfway—just in case you're a little slow on the trigger.

The new internal hardware also has a major impact on the ZR100's video-recording capabilities. You can capture 1080/30p video with continuous autofocus while utilizing the built-in stereo microphone and the full range of optical zoom. You can even use high-speed burst shooting while recording video or capture slow-motion video up to 1000fps.

The Casio EX-ZR10 will ship in January 2011 for an MSRP of $249.99. The EX-ZR100 joins it a couple months later in March for an MSRP of $299.99.

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LAS VEGAS, NV, January 5, 2011 – Casio America, Inc. and its parent company, Casio Computer Co., Ltd., today unveiled the 12.1 megapixel EX-ZR100, the new flagship model for the company’s popular EXILIM® family of digital cameras. Blazingly fast, the EX-ZR100 is powered by Casio’s new EXILIM ENGINE HS with dual core processors, which work together to offer consumers a high-speed shooting experience unlike any other. From high-speed image processing to slow-motion video recording, the next generation EXILIM EX-ZR100 represents a dramatic advancement beyond today’s traditional digital cameras. Also joining the EX-ZR100 is the EX-ZR10. Announced at the 2010 Photokina Expo, the EX-ZR10 is the younger sibling of the more advanced EX-ZR100, and will begin shipping in January 2011.

“Casio is continuously pushing the envelope for what’s possible when it comes to digital cameras, and nothing embodies that approach more than the new EX-ZR100,” said Toshi Iguchi, Senior General Manager, Digital Imaging Division, Casio America Inc. “The EX-ZR100 combines our most advanced imaging technologies and is indicative of the level of innovation that consumers can expect from Casio. This is a camera that we’re proud to call our flagship model for 2011.”

High-Speed Processing Power

The EX-ZR100 incorporates a 12.1 megapixel back-illuminated CMOS sensor which will help users capture high-resolution, low-noise images even in dimly lit environments. The camera also features sensor-shift image stabilization to help reduce the blur associated with hand movement for even better results. The sensor-shift stabilization technology also allows users to capture impressive 1920x1080 full-HD video at 30 frames-per-second (fps) with continuous auto focus. In addition, the EX-ZR100 features a built-in stereo microphone, and even offers users the ability to leverage the camera’s full optical zoom and capture digital still images with high-speed burst shooting (10 megapixel), all while recording video.

The camera’s high-performance CMOS sensor is complimented even further by Casio’s advanced EXILIM ENGINE HS with dual core processors, which further enhance the digital imaging experience for consumers. Together, the EXILIM ENGINE HS with dual core processors drive the high-speed capabilities of the EX-ZR100 and are responsible for the camera’s industry leading, .37 second shot-to-shot time, slow-motion video recording as well as high-speed burst shooting. With burst shooting, consumers can capture 30 10 megapixel images at a maximum speed of 40 shots per second. Adding even more versatility, the EX-ZR100’s Pre record Continuous Shutter will begin pre-recording images when the shutter button is pressed halfway, ensuring users will not miss a single critical moment even if they’re a little late in snapping the photo. All photos and video can be reviewed on the camera’s high-resolution three-inch LCD (460k).

Optics That Pack a Punch

Casio’s new flagship EXILIM model doesn’t fail to impress thanks to a robust lens that boasts a powerful 12.5x optical zoom and a focal length of 24mm-300mm (35mm film equivalent). Packed within a compact body that measures under an inch thick (0.95-inches), the ultra wide angle and telephoto capabilities of the EX-ZR100’s lens will allow users to fit more into the frame or get in close, no matter how near or far they may be. Furthermore, Casio greatly enhances the 12.5x optical zoom of the EX-ZR100 with its Multi Frame SR Zoom technology, which doubles the camera’s zoom to achieve a zoom that’s equivalent to a 25x optical zoom. Far more advanced than traditional digital zooms found on today’s digital cameras, Multi Frame SR Zoom leverages the high-speed processing power of the EXILIM ENGINE HS to capture and combine several images at once to produce a final photo with no loss of image quality.

To read the entire press release, please visit http://www.casio.com/news.

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