Cameras

Fuji Debuts New Superzooms, Printer at CES 2014

CES 2014 kicks off with Fuji's announcement of new rugged superzooms.

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The first day of the International CES 2014 kicks off with Fujifilm announcing a new line of five FinePix cameras, a black version of its enthusiast-oriented X100S, a high-end portrait lens, and a smartphone-compatible instant printer.

Compared to CES 2013, where Fujifilm revealed a total of 17 new cameras, the five models announced today represent a pretty tiny sample. It's unclear which of last year's models will remain in the lineup for 2014, but it seems clear that Fujifilm is reacting to the withering point-and-shoot market by scaling back on its compact cameras.

In addition to the new all-black variant of the X100S, Fujifilm's announcements today include three 50x superzoom bridge cameras—the high-end S1, the S9400W, and the S9200—as well as the rugged FinePix XP70 and the slimmer S8600 with its 36x zoom lens.

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Fuji's new S1 bridge camera has weatherproofing and a monster 50x zoom.

The highlight of Fujifilm's CES crop, the S1 is weather-resistant, has a 50x 24-1200mm effective 50x zoom, and is backed up by a 16.4-megapixel CMOS sensor. The camera also has a 920k-dot electronic viewfinder, a 3-inch vari-angle LCD, and the ability to shoot in JPEG, RAW, or both.

Fuji is also debuting a five-axis image stabilization system similar to the one Olympus introduced with its OM-D E-M5. The company claims it will give users a 3.5 stop improvement, which could be a crucial difference when shooting at 1200mm.

The FinePix S1 (not to be confused with the flagship X-S1) hits the market in March at a suggested retail price of $499.95.

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Share snaps over WiFi with your smartphone or tablet.

The FinePix S9400W and S9200 are a pair of bridge cameras that have quite a lot in common. To start with, they both come with monster 50x zooms in front of a 16.2-megapixel CMOS sensor, and feature a 200k-dot electronic viewfinder for framing.

Like the S1, these cameras can shoot continuously at 10 fps, capture full HD video, and employ Fuji's five-axis IS. An ISO range stretching to 12800, HDR capability, and a tilting LCD are nice bonuses. You can even take 360˚ panorama shots. Though the S9400W has WiFi at $349.95, the $329.95 S9200 does not.

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A more compact offering, the S8600 still has a huge 36x zoom ratio.

A slimmer bridge camera, the FinePix S8600 is the runt of the litter with a 36x (25-900mm) zoom, 16-megapixel sensor, and 3-inch 460k-dot LCD. Though an entry-level camera, the S8600 sports many advanced features like a PASM mode dial, mini-HDMI output, and sensor-shift optical image stabilization.

Geared towards the casual user, the S8600 comes with 10 artistic filters and a maximum video resolution of 720p at 30 fps. This model will be available in black, white, and red variants at $229.95.

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Fuji's new rugged point-and-shoot.

Another ruggedized camera, the FinePix XP70 is a waterproof, sandproof, shock-resistant, and freeze-resistant point-and-shoot with a 16.4-megapixel sensor. A 5x (28-140mm) zoom lens and WiFi capability mean you'll be able to take your shots at a distance and share them quickly. A Fuji rep was unable to comment on the ability to share snaps from underwater, however. The XP70 will be available in blue, orange, and yellow at a price of $229.95.

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The new Fujinon XF56mmF1.2 R lens is purported to be a portrait pro.

For fans of portrait lenses, Fujifilm also introduced its new XF 56mm f/1.2 R lens. The lightweight portraiture tool has an 11-element/8-group construction, and is plainly geared towards the studio shooter with money to burn. With a price tag of $999.95 at launch, this X-mount lens will cost you a pretty penny.

Last but not least, the Instax Share printer also made its debut at the CES. With a sticker price of $199.95, this compact printer can take jobs from both iOS and Android and print them on the spot. It can also ink GPS metadata on your credit card-sized photos, and fit your snaps to any of several pre-set templates.


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