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Fujifilm Shows Off HS20EXR and F-Series Successors

In one of several CES announcements from the company, Fujifilm unveiled three exciting new high-end FinePix cameras that offer photo quality and SLR-like manual controls—without an SLR-like price.

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In one of several CES announcements from the company, Fujifilm unveiled three exciting new high-end FinePix cameras that offer photo quality and SLR-like manual controls—without an SLR-like price. The HS20EXR, F500EXR, and F550EXR all feature Fujifilm's new 16-megapixel EXR-CMOS sensor and an array of new features.

At the heart of these new flagship cameras lies a critical piece of new technology from Fujifilm. The EXR-CMOS sensor combines the company's EXR processing with BSI sensor technology. The HS20EXR has an impressive 30x manual optical zoom lens, while the F-series cameras have a more modest 15x zoom. All three cameras record HD video, including slow motion video at 320fps. Fujifilm has also upgraded to 3.0" high contrast LCDs with a resolution of 460k pixels.

Though much of the internal technology is the same, the FinePix HS20EXR comes in a more traditional form factor, while the F500EXR and F550EXR are compact point-and-shoot models. The larger body style affords the HS20EXR the necessary real estate for a tilting LCD and EVF, with automatic "heads-up" sensor. The HS20 also has an extra port for use of an optional wired remote.

One feature unique to the F550EXR (and the newly announced Fujifilm XP30) is built-in GPS, which enables a number of features, including EXIF data geotagging. This feature is the only real difference between the F550 and its step-down model, the F500EXR.

All three of these FinePix models will be available in March: the HS20EXR for an MSRP of $499.95, the F550EXR for an MSRP of $349.95, and the F500EXR for an MSRP of $329.95. More details are available on the spec sheets for the HS20EXR, F550EXR, and F500EXR or in the official press release below. You can read about all of Fujifilm's other announcements on our CES landing page.

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Valhalla, N.Y., January 5, 2011 – FUJIFILM North America Corporation today announced the FinePix HS20EXR, a high quality, advanced function SLR-styled long-zoom camera, built for the professional or enthusiast photographer, but also easy enough for even a first time user. Improving on the excellence of its predecessor, the FinePix HS10EXR, the new FinePix HS20EXR features a new 16 MegaPixel EXR-CMOS sensor, a powerful FUJINON 30x manual optical zoom (24mm-720mm equivalent), a tilting 3.0” high contrast LCD with a electronic viewfinder featuring a “heads up” sensor that automatically changes from LCD to EVF, and countless features serious photographers seek for versatility and performance.

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With a new EXR-CMOS sensor powered by Fujifilm’s EXR processor engine, the possibilities for photo enthusiasts are endless with the FinePix HS20EXR. The camera delivers high speed continuous shooting at 8 fps at full resolution for 8 frames, high speed movies at 320fps, captures full panoramic photos with Motion Panorama 360° and full HD Movies at 1080p with an HDMI output connector and has the ability to shoot in RAW, JPEG or RAW & JPEG modes, and in full manual mode. The HS20EXR also has an optional remote release cable and is compatible with two automatic Fujifilm external flashes that meter “through the lens” for more functionality.

“Consumers are looking for solutions to photographic problems. The FinePix HS20EXR delivers, by utilizing new EXR-CMOS technology and superior FUJINON optics to provide an advanced photographic solution that won’t break the bank,” said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, Fujifilm North America Corporation. “Plus, with the HS20EXR, you’ll never have to buy or change another lens.”

To read the full press release (as well as a press release for the F-series cameras), please visit

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