GE Enters Digital Camera Market
GE and General Imaging will start to make digital cameras and a photo printer.
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*February 13, 2007 *– Consumers will soon find digital cameras with the GE name on the shelves. Along with partner General Imaging Co., GE announced an exclusive agreement to launch a series of 7 to 12-megapixel cameras and a photo printer for April release in North America.
All their camera models will include image stabilization, high ISO sensitivity, and panoramic stitching, according a company press release today. GE maintains that the new cameras will combine design with advanced features.
"Style will play an important part in our product development," said lead designer Takeyoshi Kawano.
Even with a heavily saturated digital camera market, GE is aiming high to top other manufacturers.
"Our aim is to be Number 1 in all aspects – quality, technology, performance and value – and these cameras will do that," said Kawano.
The GE digital cameras will debut at PMA 2007. They will be released in North America in the spring and in Europe and Asia later this year.
Image is a sample illustration of the new GE "G" series digital camera.