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Hasselblad recently announced the new pricing for their H3DII-31 Camera Kit. The H3DII-31 kit, featuring the HC80mm lens will now retail for $17,995.
Says Christian Poulsen "Over the past four years we have optimized both our production and purchasing processes, which has resulted in increased purchasing power and lower production costs. We are happy to announce that these cost reductions have allowed us to offer the popular Hasselblad H3DII-31 at a new lower price point. We now offer the H3DII-31 kit, featuring the HC80mm lens, at the new price of $17,995.